Associate Director of Insights & Optimization

Associate Director of Insights & Optimization

Cooley is seeking an Associate Director of Insights & Optimization to join the Marketing and Client Development team.

• Enterprise Analytics Strategy: Define the firm's overarching measurement framework, establishing high‑value KPIs that link Marketing & Client Development activities to firm‑wide growth and practice revenue.
• Democratized Dashboard Strategy: Lead the vision and architectural build of a democratized dashboard ecosystem, ensuring that self‑service data tools are intuitive, accessible, and designed to empower MCD stakeholders with real‑time, actionable insights.
• Audience Architecture & Governance: Lead the strategy for audience segmentation and lifecycle modeling, ensuring the firm has a unified, governed approach to how we define and target clients.
• Executive Data Storytelling: Act as the primary “MCD Data SME” for leadership, translating complex analytical findings into clear, high‑impact narratives that inform strategic pivots.
• Team & Resource Leadership: Direct a team of analysts and oversee the offshore delivery model, ensuring high‑velocity reporting output without sacrificing strategic depth.
• Cross‑Functional Alignment: Partner across teams to align their specific goals with the firm's central data‑backed frameworks.
• Optimization Framework Development: Architect the “Optimization Guidance” model, establishing the process by which the MCD uses performance data to reallocate spend and resources or report out on campaign efficacy.
• Data Stewardship & Ethics: Oversee the integrity of the MCD data ecosystem, ensuring compliance with firm‑wide standards while maximizing the utility of data.
• Mar Tech Roadmap Integration: Serve as a key stakeholder in the evolution of the firm's data lake and BI tools (e.g., Tableau, PowerBI, CRM analytics), ensuring the stack supports advanced attribution.
• Impact Reporting: Own the delivery of “en masse” and bespoke reporting, demonstrating the holistic impact of the MCD organization on the firm's market position and pipeline.
• People Leader: Serve as direct supervisor and mentor to direct reports; provide day‑to‑day supervision, ensure compliance with work hours, monitor time logs, support professional development, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events; execute all other duties as assigned or required.

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function) with 4+ years management experience (some at the senior level preferred).
• Hands‑on experience in audience segmentation strategy and creation, including advanced reporting, querying, and cross‑filter logic in CRM, MAP, and orchestration technologies.
• Basic to advanced data manipulation, analysis and visualization skills (e.g., advanced Excel skills, SQL, PowerBI).
• Ability to deliver business‑focused insights and data storytelling to cross‑functional stakeholders.
• Bachelor's Degree.

• Prior legal industry experience.

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team‑player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Cooley offers a competitive…