Head Of Category Strategy, Development And Enablement

Head Of Category Strategy, Development And Enablement

Location:

Greeley, CO, United States

Purpose and Scope/General

Summary:

We are looking for a Head of Category Strategy, Development and Enablement for JBS/Pilgrim's /Wild Fork Foods that reports on site to the corporate office in Greeley, Colorado.

The Head of Category Development and Enablement is a senior enterprise leader within the Center of Excellence (COE), operating as a shared services function for Pilgrim's and JBS USA across Beef, Pork, Chicken, and Value-Added / Prepared Foods business. This role is responsible for the processes, operating model, frameworks, and discipline behind how the enterprise understands markets, develops category-led growth strategies, aligns cross functionally on our GTM plans, orchestrates and enables commercial execution.

The COE provides standardized, insight-led capabilities that support business units, brands, and channels. The role leads Strategy, Category Development, Consumer & Innovation Insights, and Sales Enablement as centralized COE capabilities, partnering with Category Management, Brand, R&D, Revenue Management, Sales, Finance, and Operations to ensure consistent strategy development, decision support, and execution readiness across the enterprise.

The Head of Category Development and Enablement is a senior enterprise leader within the Center of Excellence (COE), operating as a shared services function for Pilgrim's and JBS USA across Beef, Pork, Chicken, and Value-Added / Prepared Foods business. This role is responsible for the processes, operating model, frameworks, and discipline behind how the enterprise understands markets, develops category-led growth strategies, aligns cross functionally on our GTM plans, orchestrates and enables commercial execution.

The COE provides standardized, insight-led capabilities that support business units, brands, and channels. The role leads Strategy, Category Development, Consumer & Innovation Insights, and Sales Enablement as centralized COE capabilities, partnering with Category Management, Brand, R&D, Revenue Management, Sales, Finance, and Operations to ensure consistent strategy development, decision support, and execution readiness across the enterprise.

• Embodies and demonstrates company values in day-to-day leadership.
• Leads effectively through influence in a matrixed, shared-services environment.
• Balances strategic clarity with practical, execution-oriented thinking, with sense of urgency and superior discipline.
• Builds repeatable processes and routines that improve decision quality and speed.
• Communicates insight and strategy clearly to executives, partners, and frontline teams.
• Maintains a strong external and market-oriented perspective, while being very in tune with business dynamics.
• Demonstrates strong analytical judgment and business acumen.

Owns enterprise category development and enablement processes, frameworks, and discipline, enabling aligned decision-making across business units while preserving functional and P&L ownership.

• Lead the category strategy development process across Beef, Pork, Chicken, and Value-Added / Prepared Foods.
• Define category roles, growth horizons, and where-to-play / how-to-win logic by channel.
• Enable alignment across Sales, Marketing, RGM, and Operations through shared strategic frameworks.

• Establish a single enterprise view of consumer, customer, and operator insights.
• Translate insights into prioritized opportunity spaces with clear strategic and economic logic.
• Ensure consistent application of insights across strategy and GTM planning.

• Connect category opportunity spaces to innovation platforms and R&D pipelines.
• Provide structured opportunity definitions to support stage-gate and portfolio decisions.
• Ensure portfolio choices align with category and channel strategy.

• Own the category development and enablement operating model, tools, and routines.
• Build category fluency and…