Head Of Category Strategy, Development And Enablement

Head Of Category Strategy, Development And Enablement

Position at Pilgrim's

Purpose and Scope/General

Summary:

We are looking for a Head of Category Strategy, Development and Enablement for JBS/Pilgrim's /Wild Fork Foods that reports on site to the corporate office in Greeley, Colorado.

The Head of Category Development and Enablement is a senior enterprise leader within the Center of Excellence (COE), operating as a shared services function for Pilgrim's and JBS USA across Beef, Pork, Chicken, and Value-Added / Prepared Foods business. This role is responsible for the processes, operating model, frameworks, and discipline behind how the enterprise understands markets, develops category-led growth strategies, aligns cross functionally on our GTM plans, orchestrates and enables commercial execution.

The COE provides standardized, insight-led capabilities that support business units, brands, and channels. The role leads Strategy, Category Development, Consumer & Innovation Insights, and Sales Enablement as centralized COE capabilities, partnering with Category Management, Brand, R&D, Revenue Management, Sales, Finance, and Operations to ensure consistent strategy development, decision support, and execution readiness across the enterprise.

Owns enterprise category development and enablement processes, frameworks, and discipline, enabling aligned decision-making across business units while preserving functional and P&L ownership.

• Lead the category strategy development process across Beef, Pork, Chicken, and Value-Added / Prepared Foods.
• Define category roles, growth horizons, and where-to-play / how-to-win logic by channel.
• Enable alignment across Sales, Marketing, RGM, and Operations through shared strategic frameworks.

• Establish a single enterprise view of consumer, customer, and operator insights.
• Translate insights into prioritized opportunity spaces with clear strategic and economic logic.
• Ensure consistent application of insights across strategy and GTM planning.

• Connect category opportunity spaces to innovation platforms and R&D pipelines.
• Provide structured opportunity definitions to support stage-gate and portfolio decisions.
• Ensure portfolio choices align with category and channel strategy.

• Own the category development and enablement operating model, tools, and routines.
• Build category fluency and commercial discipline across Pilgrim's and JBS USA.
• Standardize how insight, strategy, and execution integrate across the enterprise.

• Build and execute our GTM plan, with clear market pipeline ownership wiht effective business development routine.
• Develop category selling stories, customer narratives, and playbooks.
• Equip Sales with tools, training, and routines to simplify execution.
• Ensure strategies translate into executable market actions.

• Diagnose category, channel, or customer performance gaps using fact-based analysis.
• Convene cross-functional partners to align on corrective actions.
• Support mix, assortment, pricing, and GTM interventions.
• Ensure interventions align with long-term category strategy.

• Bachelor's degree required; MBA preferred.
• 10+ years in category development, insights, enablement, or commercial strategy roles.
• Proven success operating in shared services or COE models.
• Strong analytical, strategic, and executive communication skills.
• Multi-protein food or CPG experience strongly preferred.
• Current internal JBS/Pilgrim's experience strongly preferred.
• Can perform the functions of the job with or without a reasonable accommodation
• As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate.

The applicant who fills this…