VP, Market Expansion

Overview

The Opportunity At WOW! we’re not just expanding our footprint; we’re redefining how communities connect. We’re looking for a strategic, results‑driven Vice President of Market Expansion to lead our greenfield growth strategy and bring new markets to life from concept through execution. If you thrive at the intersection of strategy, execution, and measurable impact, this is your opportunity to build something meaningful and see the results in real time.

• Base salary up to $215,000 annually, commensurate with experience
• Short‑term incentive plan
• Comprehensive benefits including medical, dental, and vision insurance
• 401(k) with company match
• Paid time off & company holidays
• Tuition reimbursement for continued development
• Colleague broadband discounts

• Define and execute WOW!’s greenfield expansion strategy, identifying and prioritizing high‑impact markets
• Develop long‑term growth plans aligned to enterprise objectives
• Own and evolve investment models to ensure strong ROI and value creation
• Lead go‑to‑market strategies tailored to each market, including pricing, marketing, and sales channel execution
• Set and deliver against subscriber growth, revenue, and margin targets
• Partner with Commercial and Revenue teams to optimize pricing and promotional strategies
• Collaborate with Construction to align build plans, timelines, and cost efficiency
• Drive cross‑functional alignment to ensure seamless market entry and scalability
• Engage with local stakeholders and officials to support successful launches
• Build and lead a high‑performing team focused on accountability, execution, and results

• Strong subscriber growth and market penetration in new regions
• Expansion initiatives delivering profitable, scalable ROI
• Seamless execution from market selection → build → launch → growth
• High‑performing, aligned teams driving results across functions

• 15+ years of experience in telecom, cable, or related industries
• 10+ years of leadership experience, building and leading high‑impact teams
• Proven success in market expansion, business development, or GTM strategy
• Strong financial and analytical acumen, comfortable owning ROI models and performance metrics
• Experience leading cross‑functional initiatives in complex, fast‑paced environments
• Ability to influence at all levels, from local stakeholders to executive leadership
• Strategic thinker with a builder mindset
• Data‑driven decision maker with strong market and competitive analysis skills
• Exceptional communicator with executive presence
• Highly collaborative leader capable of aligning diverse teams around a common goal
• Comfortable navigating ambiguity and driving clarity in complex environments

• Travel: ~30% to expansion markets

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities. Regularly required to talk and hear, use hands to type, handle objects and paperwork, reach and hold items at chest level or above the shoulder, use close vision and focus, travel to expansion markets at least 30% of the time.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.