Senior Manager, Content Creation – Selling Skills

We Are The People Who Give Possibilities Purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Position Summary:

The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in Med Tech. The Senior Manager, Content Creation – Selling Skills, reporting into the Director of Global Sales Content Creation, will co-create the strategy, design, and execution of global sales learning and enablement content. This role will be responsible for creating integrated, end-to-end learner journeys that accelerate seller productivity, strengthen selling capabilities, and deliver measurable commercial impact.

This leader serves as the architect of modern sales learning, ensuring content is not only high quality, but embedded into how sellers operate day-to-day—driving sustained behavior change rather than one-time training events. By partnering closely with Sales Process, Enablement, and Commercial leadership, this role ensures consistent, scalable development of selling capabilities across the enterprise.

• Serve as a global subject matter expert on how sellers learn, adopt, and sustain high-impact selling behaviors at scale.
• Architect and deliver end-to-end selling curricula aligned to the full commercial lifecycle, ensuring a cohesive and intuitive learner journey.
• Establish global content standards and governance, enabling consistency across regions and business units while allowing for targeted local adaptation.
• Integrate sales methodology, commercial processes, and enabling technologies into practical, field-ready learning experiences that drive immediate application.
• Leverage modern learning modalities (AI-enabled learning, simulations, AR/VR, interactive content) to increase engagement and retention.
• Act as the enterprise integrator across functions (Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement) to ensure alignment and adoption.
• Partner closely with Sales Training teams to co-create, scale, and continuously improve high-impact enablement solutions globally.

• Translate enterprise instructional design standards into simple, actionable, field-ready guidance that drives application, not just awareness.
• Shift the organization from training completion metrics to performance-based outcomes, ensuring learning drives measurable behavior change and commercial results.
• Define and track clear success metrics (time to productivity, win rates, pipeline quality, deal velocity) tied to learning interventions directly to business performance.
• Optimize the global learning ecosystem by streamlining content, eliminating redundancy, and reducing friction to accelerate seller productivity.
• Continuously improve content and delivery based on data, field feedback, and evolving commercial priorities.
• Operate with a mindset of ownership, speed, and enterprise rigor, ensuring rapid iteration and scalability.

• Build and sustain strong, trust-based partnerships with key stakeholders across Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement teams to ensure alignment on priorities, content, and delivery.
• Act as a strategic advisor to sales and enablement leadership, shaping how selling capabilities are embedded into daily execution, not treated as standalone training.
• Drive enterprise-wide adoption of selling curricula and tools, ensuring content is effectively deployed, reinforced, and utilized in the field.
• Lead cross-functional alignment on what “good looks like” in selling behaviors, creating consistency in expectations, language, and execution…