Digital Product Manager - Private Wealth

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Associated Bank is seeking a Digital Product Manager to lead the strategy, development, and ongoing enhancement of digital banking products and experiences. In this role, you will shape product roadmaps, identify opportunities to improve customer experiences, and partner across the organization to deliver solutions that drive business growth specifically for our Private Wealth area. This is an exciting opportunity to influence the future of digital banking while working with cross‑functional teams and emerging technologies.

• Develop and manage the digital product roadmap for the Private Wealth area, prioritizing initiatives that deliver customer and business value.
• Drive product strategy by evaluating customer needs, market trends, and business objectives.
• Partner with engineering, delivery, and channel teams to bring new features and enhancements to market.
• Build business cases and recommendations to support product investments and strategic decisions.
• Analyze product performance, adoption, and customer feedback to identify improvement opportunities.
• Collaborate with marketing, operations, customer experience, risk, legal, and compliance teams to ensure successful product execution.
• Represent the platform in strategic planning and vendor roadmap discussions.
• Monitor product outcomes and financial performance to support growth, utilization, and long‑term success.

• Bachelor's degree in Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
• 8+ years of product management experience.
• 6+ years of experience solving complex business challenges and developing innovative solutions.
• Experience managing product roadmaps, priorities, and cross‑functional initiatives.

• Master's degree in Business, Communications, Information Technology, or a related field.
• 4+ years of experience working within Scrum or Agile environments.
• Experience partnering with technology teams to deliver digital products and enhancements.
• Financial services, banking industry, or Private Wealth experience.

At Associated Bank, you'll have the opportunity to shape products that impact customers every day while collaborating with talented teams across the organization. We invest in professional growth, encourage continuous learning, and provide opportunities to take on meaningful challenges that advance your career.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused
  
  Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well‑being programs and incentives, parental leave,an employee stock purchase plan, military benefits and much more.
• Personal banking, loan,…