Chief Financial Officer

Dental City, a private, national dental product distribution company servicing 20,000 dental locations across the United States, located in Green Bay, WI is seeking a results‑oriented and highly analytical Chief Financial Officer (CFO) to lead our financial operations.

The CFO is a key member of the executive leadership team and a strategic partner to the CEO and owners, responsible for driving profitability, enhancing operational efficiency, and ensuring the long‑term financial health of the company. This individual will have a specialized focus on cost containment, margin management, and product sourcing, while also overseeing the full spectrum of financial management, including FP&A, budgeting, tax, insurance, working capital management, forecasting, and reporting.

The ideal candidate will be a hands‑on, strategic leader with a proven track record of success in a dynamic distribution or manufacturing environment.

The CFO is a forward‑looking business strategist who translates data into actionable strategy and provides rigorous financial oversight across the product and vendor lifecycle, requiring a deep understanding of the business and its interactions with customers and vendors. The role extends beyond traditional finance to lead digital and automation transformation and champion the exploration and strategic implementation of Artificial Intelligence (AI) solutions to drive operational efficiency, enhance predictive analytics, and maintain a competitive advantage.

This executive will lead a substantial team, serve as a master user of analytics platforms, and maintain a consistent on‑site presence to foster strong relationships and collaboration across the organization.

• Joining one of the most dynamic and innovative players in the industry.
• Be part of a leadership team that values collaboration, trust, and shared success.
• Lead transformational initiatives, including AI and analytics, and help shape the organization’s financial and cultural future.
• Partner closely with the CEO and ownership in a values‑driven organization focused on people, purpose, and performance.
• High‑impact and hands‑on role with visibility and influence across the organization.

• Lead annual budgeting and forecasting, ensuring alignment with strategic objectives and market‑specific goals.
• Provide in‑depth financial analysis and modeling to identify risk, uncover opportunities, and support decision‑making.
• Drive the evaluation and integration of AI and machine learning tools to improve forecasting, automate processes, and enhance insights.
• Contribute to future business model development and overall strategic direction.
• Prepare and present timely, accurate financial reporting to executive leadership and ownership.
• Establish and maintain strong financial controls and compliance frameworks.

• Lead initiatives for cost containment of key operational vendor pricing (e.g., freight carriers, payment processors).
• Analyze significant expenditures to drive cost efficiency and performance improvements.
• Oversee the complex management of manufacturer product chargeback programs.

• Lead, mentor, and develop a team of 15–20 across finance, analytics, and product management.
• Foster a culture of data‑driven decision‑making, accountability, and continuous improvement.
• Design and structure the finance organization for efficiency and strategic impact.
• Support and oversee pricing strategy and governance, ensuring data integrity and profitability.
• Collaborate with the CEO and Sales Team to develop and implement sophisticated pricing strategies that maximize profitability while remaining competitive.
• Analyze product, category, and customer‑level margins to identify improvement opportunities.
• Direct the negotiation and structuring of complex pricing and sales contracts, evaluating them from both a legal risk perspective and an organizational optimization standpoint to accelerate our go‑to‑market strategy and maximize margin capture.

• Manage manufacturer and vendor relationships, balancing negotiation with long‑term partnership…