E-Commerce Marketing Specialist

Overview

The Village Companies – Consumer Products Division

The Village Companies is a family-owned organization made up of multiple businesses across manufacturing services, amusement, and consumer products. Together, we design, build, and deliver innovative products and experiences enjoyed around the world. What makes us different? We combine creativity, craftsmanship, and Midwest work ethic to create things most companies only dream about. Learn more village.bz.

About the Consumer Products Division

The Consumer Products Division is home to iconic brands including SKEE-BALL Home Arcade and Maverick Hunting. This team blends engineering, product development, and creative design to bring premium entertainment and rugged outdoor products to market. From classic arcade experiences for the home to innovative hunting solutions, we’re passionate about creating products that stand out in both performance and experience. Located in Pulaski, Wisconsin (just 25 minutes northwest of Green Bay), we’re proud to call a small-town community home—where hard work, teamwork, and having fun go hand in hand.

We believe work should be more than just a paycheck. At The Village Companies, you’ll have the chance to:

• Build cool stuff
• Learn new skills and grow your career
• Share ideas and make an impact
• Work in a clean, safe environment
• Enjoy casual attire and real work/life balance
• Be part of a team that supports each other

We call it Happiness at Work
—and we mean it.

We generously reward hard work and initiative with a full benefits package designed to support both your career and your well-being, including:

• Medical, Dental, Life & Disability Insurance
• Vision Coverage
• On-site Fitness & Wellness Center
• 401(k)
• Employee Assistance Program (EAP)
• Tuition Reimbursement
• Onboarding, training, and development opportunities
• Plus more great perks!

The E-commerce Marketing Specialist will be a key contributor within a small, high-performance team, supporting multiple consumer brands as well as larger business and enterprise-level initiatives. This role leads the setup, maintenance, and optimization of website platforms, marketplaces, ecommerce systems, email platforms, and other strategic digital initiatives that drive business performance.

Schedule: Monday–Friday 8am - 4:30pm
Pay Range: $55,000 - $75,000 annually

• Build and maintain ecommerce product listings, ensuring accuracy and timely updates according to established standards.
• Research, recommend, implement, manage, and integrate Mar Tech applications across platforms.
• Troubleshoot technical issues and identify continuous improvement opportunities.
• Collaborate with internal IT teams and external partners on integrations and technical problem-solving.
• Stay current on ecommerce platforms, marketplace trends, and Mar Tech solutions.
• Evaluate and optimize the customer journey to ensure a seamless shopping experience.
• Develop, document, and implement standard ecommerce processes and workflows to improve efficiency across content, product listings, pages, blogs, promotions, shipping, and more; train internal team members as needed.
• Ensure compliance with legal and regulatory requirements.
• Monitor changes in third-party selling platforms (marketplaces, dropship programs) and communicate updates internally.
• Manage SEO, PPC, and organic growth strategies.
• Track and report on key performance indicators (KPIs), providing insights and recommendations to leadership.
• Use data to optimize SEO, PPC, and organic performance.
• Manage Amazon Seller Central, including monitoring ASIN performance, rankings, ratings, and customer reviews.
• Support creative development and website redesign initiatives.
• Create, optimize, and analyze ongoing, campaign-based, and promotional digital advertising efforts across channels.
• Manage and optimize transactional email workflows including Abandoned Cart, Browse Abandonment, Welcome, Order Confirmation, Delivery Notifications, Review Requests, and Post-Delivery communications.
• Provide ecommerce insights, trends, and best practices to drive performance.
• Assist with trade show support as needed.