ECommerce Manager, Digital Shelf req

eCommerce Manager, Digital Shelf

Work Mode:
Onsite

The Manager, eCommerce & Digital Shelf will support Kohler’s marketing strategy for digital commerce growth, governance, and capability acceleration across key retailer partners, marketplaces, and connected commerce (such as agentic & social selling). Combining channel management and operational excellence, this role will help drive measurable eCommerce growth through key existing and emerging channels.

• Authorized Seller and Marketplace Partner Management
  • In partnership with Sales, oversee Authorized Seller and Authorized Marketplace Seller Governance: establishing seller standards and requirements that ensure a consistent, premium customer experience in both programs.
  • Participate in review of proposals, selection of partners and rollout of newly restructured 3P Marketplace program.
  • Lead effort to revise Authorized Seller standards for acceptance and ongoing auditing for brand presentation.
  • Collaborate cross-functionally with Legal, Sales, and Channel teams to ensure compliance, alignment, and transparency across seller partnerships.
• Monitor holistic performance across 1P and 3P (Marketplace) for digital commerce partners.
• 3P/Marketplace Seller support:
  • Lead joint planning and quarterly performance reviews with priority digital sellers, aligning on merchandising, promotions, and data sharing to improve sell-through and customer satisfaction in partnership with Sales.
  • Develop recommendations for bundled SKU solutions in partnership with Marketplace partners to increase competitiveness and market share.
• Partner closely with Sales leadership and strategic digital commerce partners (e.g., key retailers, marketplaces, and direct fulfillment accounts) to optimize the customer experience, drive conversion, and strengthen brand presentation.
• Coordinate with Retail Media team on priorities for media support across.

• Primary Channel Marketing lead and member of task force that governs Kohler’s IMAP Policy Strategy. This team will set standards and governance frameworks that protect brand equity, pricing integrity, and channel profitability.
• Responsible for coordinating with Digital Merchants to gather recommendations for promotions based on previous and current performance trends, representing eCommerce channel opportunities.

• Lead efforts to grow our eCommerce business through emerging platforms including agentic and social commerce.
• Define & test potential strategic enablers that improve visibility, discoverability, and conversion performance for Kohler’s digital portfolio driven by AI & product availability.

• Own Kohler’s Digital Shelf Capability Roadmap, identifying tools, workflows, and partnerships to advance digital maturity.
• Identify and assess additional capabilities (tools, workflows, partnerships) that can improve:
  • Sales Optimization – linking product performance metrics with content quality and visibility data.
  • Content Efficiency – reducing manual effort through automation, templates, and scalable workflows.
  • Brand Standard Consistency – ensuring tone, messaging, and visual representation align across all channels.
• Collaborate across the eCommerce Channel Marketing team to establish channel implementation strategy and with the Digital Shelf Analytics team to connect content improvements to measurable performance outcomes.

• Partner with Performance Marketing to design and execute Digital Shelf Test-to-Learn Program, piloting and scaling innovations such as AI-driven content optimization, 3D/AR visualization, and agentic commerce.
• Partner with IT, Data, and Marketing Operations to ensure emerging capabilities are scalable and integrated into core workflows.
• Establish governance and adoption frameworks that ensure sustainable capability deployment.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 6+ years of progressive experience in eCommerce, Channel Marketing, or Digital Operations, preferably within a multi‑channel or…