VP Operations

Morris Ave Corp, 825 Morris Ave, Green Bay, WI 54304, USA

Upholds the Credit Union’s mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve.” The VP Operations is a strategic leadership role accountable for overseeing and optimizing the operational efficiency, member experience, and non‑branch service delivery within the credit union. Reporting to the Chief Information Officer, the VP of Operations plays a critical role in shaping the organization’s overall success by ensuring seamless operations, exceptional member service, and a positive member journey while striving toward our vision, living our mission and standing by our values.

• Back Office Support Services
• Digital Services
• Contact Center

Payments, Wires, ACH, Fraud, Cards, Deposit Operations

• Develop and implement strategies to enhance operational efficiency, streamline processes, and improve productivity across all member‑facing and back‑office member service functions.
• Collaborate with department leadership to align operational goals with the Credit Union’s overall mission, vision, and strategic direction.
• Monitor key performance indicators (KPIs) related to operational effectiveness, member satisfaction, and service quality.
• Develop and implement strategies for leveraging data to drive business decisions, improve operational efficiency, and enhance member experiences.

• Champion a member‑centric culture by promoting exceptional service standards and personalized interactions.
• Oversee the design and execution of member touchpoints, ensuring consistency and alignment with the Credit Union’s brand.
• Collaborate with marketing and technology teams to enhance digital and in‑person member experiences.
• Lead e‑services and call center teams to deliver outstanding service to members and collaborate with Branch Leadership to ensure consistent experiences.
• Optimize and standardize operations and service delivery models.
• Expand and leverage communication channels to include texting, chat, and co‑browsing while also using AI technology to advance methods and expand service hours to include 24/7 response.

• Drive the development and enhancement of digital channels, including online banking, mobile apps, and self‑service options.
• Work with ITS to ensure a seamless and user‑friendly digital experience for members.
• Monitor member feedback and analytics to continuously improve digital services.

• Spearhead strategic initiatives, continuous process improvements, and innovation projects.
• Collaborate with cross‑functional teams to introduce new products, services, and technologies.
• Stay informed about industry trends and best practices to drive continuous improvement.

• Work closely with Enterprise Risk Management to ensure compliance with regulatory requirements and risk management protocols.
• Mitigate operational risks related to fraud, cybersecurity, and data privacy.

• Bachelor’s degree in Business Administration, Finance, or a related field required.
• Proven experience in credit union or financial services operations, with a focus on member experience through all delivery channels and back‑office operations.
• 5+ years of progressive leadership experience.
• Strong leadership skills, with the ability to build trust, create a motivational environment and inspire teams.
• Excellent communication, negotiation, and relationship‑building abilities with a focus on confidentiality.
• Strategic mindset and a record of driving operational excellence.
• Familiarity with digital banking platforms and emerging technologies.
• Tech savvy and skilled use of Microsoft applications critical to achieve forward‑thinking, efficient and continuous improvement efforts.
• Ability to travel as necessary. Must possess valid driver’s license with a good driving record.

• Proven history of leadership performance that reflects and aligns with the values of the Credit Union, to include a focus on relationships and results, inclusion, knowledge acquisition, dreaming big,…