Sales Manager

Promote Greater Green Bay! The community you love and the destination we’re extremely proud to show off!

Discover Green Bay is our region’s destination marketing organization, focused on bringing visitors to Greater Green Bay and generating economic impact.

Join us as our SMERF Sales Manager, but leave your expectations of a traditional sales job at the door. We’re looking for a relationship builder, travel advisor, destination developer, client relationship manager, and Greater Green Bay champion all rolled into one.

Success in this role is all about relationships, collaboration, and accountability. As the connector who brings planners, hotels, hospitality partners, and opportunities together, you make BIG things happen! That takes an engaging, warm person who builds trust quickly, communicates effectively across different personalities, and knows how to get people on board!

Our ideal person is confident, motivated, creative, professional, and resilient. They’ll own and grow relationships within their markets while working collaboratively as part of a strong team.

Come turn relationships into results and bring more people to the community you’re incredibly proud to call home.

Responsible for generating business from the social, sports, military, education, religious, and fraternal (SMERF) markets as well as the international and group markets including tour operators, travel agents, AAA offices, and any other markets that may be related. Assists with development and implementation of overall sales and marketing programs to promote Greater Green Bay as a destination to build overnight visitation and increase the economic impact Discover Green Bay has on our community.

• Achieve sales goals by working with meeting and event planners, travel managers, national organizing bodies, procurement managers, training managers, and third-party companies regionally, nationally, and world-wide in target markets.
• Meet annual sales goals through solicitation of motorcoach and cruise operators, tour operators, and group travel planners to include Greater Green Bay in travel itineraries and packages.
• Implement strategies and initiatives which attract conventions, trade shows, events, and other defined activities to Greater Green Bay by soliciting assigned sales accounts and adding new ones.
• Initiates sales process by scheduling appointments and making presentations as well as conducting tours and site visits.
• Generate new business by attending industry events, marketplaces, trade shows, conventions, sales calls, and networking opportunities.
• Assist in development of travel brochures, e-newsletters, sample itineraries, packages, and other promotional materials to be utilized as sales tools.
• Research, develop, and implement creative comprehensive bid opportunities.
• Detail contracts, follow established turnover procedures, and document all communications in Discover Green Bay’s client relations management system.
• Responsible for managing the motorcoach, cruise, and leisure group sales market to include marketing, sales, and servicing of clients.
• Assist with closure of sales by building client rapport, thoroughly explaining products and service capabilities, and problem solving to overcome objections.
• Reports on sales activities including, but not limited to leads, bookings, room nights, attraction attendance, and economic impact.
• Provide exceptional service to leisure travel and tour groups by maintaining excellent relationships with a diverse group of lodging, restaurants, attractions, and event organizations.
• Continually create fresh and unique group experiences, delivering extraordinary memories to tour groups.
• Maintains product knowledge of city and county hotels/motels, area attractions, airlines, climate, and recreational activities to serve as a resource to visitors.
• Continually seek education of destination, top visitor markets, and our regional competitors while building relationships with hospitality partners to solicit assistance with bidding, host group business, and swerve as a resource to planners.
• Plan, coordinate, and participate in direct sales calls, sales…