Inside Sales Representative

Job Description

At Northland AG & Turf and Northland Motorsports, we don't just sell equipment—we help people find the right solutions for their property, business, farm, work, and outdoor lifestyle.

As one of the Wisconsins growing equipment dealership groups, we proudly represent industry-leading brands including John Deere, Polaris, STIHL, and more. Every day brings new opportunities to meet great people, solve problems, and make a lasting impact on our customers.

If you're passionate about helping people, enjoy building relationships, and want a career with unlimited earning potential, we'd love to meet you.

Whether You're Starting Your Sales Career or Looking for Your Next Opportunity

At Northland, we believe great sales professionals come from many different backgrounds.

New to Sales?

We'll provide the training, coaching, and support to help you build a successful career. Through structured onboarding, manufacturer certification, CRM training, and Northland's proven sales process, you'll gain the knowledge and confidence needed to succeed.

Already an Experienced Sales Professional?

Bring your experience to a company that values professionalism, relationships, and long-term success. You'll represent some of the industry's best brands while building your own customer base and maximizing your earning potential.

Whether you're beginning your career or bringing years of experience, we're looking for individuals with integrity, a positive attitude, a strong work ethic, and a genuine desire to help customers.

Every Equipment Sales Professional Receives

• Structured onboarding and mentorship
• Paid manufacturer product training
• Northland's proven sales process
• CRM and customer relationship training
• Finance and product knowledge education
• Ongoing coaching and professional development
• Career advancement opportunities

We hire for attitude and character. We develop product knowledge and sales skills.

What You'll Do

• Deliver an exceptional customer experience from the first conversation through final delivery.
• Build long-term customer relationships that create repeat business and referrals.
• Learn each customer's needs and recommend the best equipment solution.
• Demonstrate new and used equipment while explaining features, benefits, and available accessories.
• Guide customers through Northland's professional sales process.
• Maintain customer information and follow-up activities using our CRM.
• Stay current on manufacturer products, promotions, rebates, and financing programs.
• Partner with Finance, Parts, and Service to deliver an outstanding ownership experience.
• Participate in dealership events, demonstrations, open houses, and community activities.
• Continue developing your skills through ongoing manufacturer and dealership training.

What Makes Someone Successful Here?

Our most successful team members:

• Enjoy meeting new people and building relationships.
• Communicate with honesty, professionalism, and integrity.
• Take ownership of their goals and results.
• Stay organized and follow through on commitments.
• Enjoy learning new products and technology.
• Thrive in a team environment.
• Have a passion for helping customers make informed decisions.
• Believe that continuous improvement leads to long-term success.

Qualifications

Required

• High School Diploma or equivalent
• Valid Driver's License
• Excellent communication and customer service skills
• Ability to work a retail schedule, including Saturdays

Preferred

• Previous commissioned sales experience
• Retail or customer service experience
• Experience in agriculture, powersports, construction, landscaping, automotive, or outdoor recreation
• Experience using CRM software and Microsoft Office

Why Join Northland?

Northland is more than a dealership—it's a place to build a career.

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