Senior Global Marketing Manager-Hybrid

Description

Bloomsbury's Academic Professional division is seeking a Senior Global Conferences Manager. This role oversees strategy, training and execution for Bloomsbury’s global conference program across Academic & Professional (A&P). The role manages all aspects of Bloomsbury’s conference presence for A&P marketing and editorial teams in the US and UK, across Books and Bloomsbury Digital Resources (BDR). Ensuring the smooth running of conferences globally, and to budget, the role supports A&P’s strategic objectives, including commissioning goals, branding and sustainability.

This is an exciting position for someone highly organized and committed to continuous improvement who would like to be part of optimizing Bloomsbury’s brand presence. The role oversees a small team supporting up to 200 conferences a year globally.

• One Associate Conferences Manager and one Conferences Assistant in the US; one Conferences Executive in the UK
• Allocates and delegates work as appropriate across the team

• Communicates strategy and schedule to all A&P
• Oversight and management of Exhibit Day (conferences database) including assignment of due dates and tasks to stakeholders
• Oversees training program for marketers, attendees and other stakeholders to ensure that everyone understands their roles and responsibilities
• Provides clear written guidelines to ensure the above
• Works with A&P colleagues to keep to deadlines and achieve 100% submission of conference reports.

• Manages the annual global conferences budget, working with editorial and marketing staff to ensure a smooth budgeting process for all conference expenses (including T&E) which works within budget and supports A&P and company goals
• Monthly reporting to senior management on budget, spend and ROI at top line, subject and conference level

• Negotiates with conference organizers to reserve exhibit space by required deadlines in order to obtain best possible rates and stand location
• Maintains contracts for 3rd party exhibitors like Scholar’s Choice, Library of Social Science and Combined Book Exhibit, liaises with subject marketer on what books to send and arranges shipments
• Books program advertising, liaising with subject marketer on creation & design through submission
• Schedules and leads planning meetings for key conferences so our presence meets specific goals and objectives
• Maximizes prominence of Bloomsbury brands in accordance with branding guidelines and ensures consistent branding across all conferences
• Works closely with marketing, stand builders and design team to maximize stand design and layout
• Oversees the booking of relevant furniture, AV/tech equipment as required, based on the stand type and volume of product
• Orders conference supplies: signage, table drapes, bookstands, toolkits, etc.
• Provides support on marketing activities such as receptions, sponsor ships and book signings as agreed with internal stakeholders
• Ensures editors/meeting attendees are fully briefed on conference details and logistics before attending a conference

• Coordinates the ordering, delivery and return shipment of equipment and products in a cost-effective manner, dealing directly with external vendors and conference organizers and completing all related administration tasks and paperwork by required deadlines
• Maintains tracking of all materials shipped to conferences to meet the required deadlines
• Accurately maintains information on Exhibit Day to facilitate planning and management of the global conference schedule
• Ensures global stakeholders are kept informed on all aspects of the conference execution process including full list of products being sent to the show, out of stock titles and price list production
• Provides insight and market intelligence to stay ahead of conference trends
• Willingness to travel to occasional conferences within the US

Contributes to projects related to continuous improvements in conference workflows and operations for global conferences