Area Business Manager

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait
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We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency.

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

We are seeking an experienced and dynamic individual to join our team as a Strategy Implementation and Market Development Manager. The ideal candidate will be responsible for implementing strategies outlined by the Project Management Team, gathering customer feedback, and analysing market trends. Additionally, the role involves establishing and maintaining relationships with key opinion leaders within the designated region, monitoring competitor information, and staying updated with doctors’ prescription trends through collaboration with pharmacy managers.

The incumbent will also be responsible for planning and executing Continuing Medical Education (CME) initiatives and other relevant activities to uphold the company’s brand image.

• You will be responsible for promotion of the products by implementing marketing strategies using visual aids and feedback to the Project Management Team (PMT) while assessing competitors’ products. Analyse doctor prescription trends to pitch products aligned with their preferences for specific molecules. Engage with pharmacists to gather data on competitor products, enhancing brand value and maintaining a competitive edge.
• You will be responsible to foster relationships with key opinion leaders and doctors, gathering feedback and competitor information, while providing medical support through Continuing Medical Education (CME) and resolving queries. Collaborate with the project management team to organise Sparsh and life awareness programs, nurturing positive connections with stakeholders.
• You will be responsible for weekly goal setting for each product and each doctor, study market trend and competitors’ products to understand their influence on customers in order to ensure that goals set for each week are achieved and overall yearly sales targets are met.
• You will be responsible to coordinate field activities for Continuing Medical Education (CME) programmes, persuading doctors to participate with the company. Arrange speakers and venues for CME events, collaborating with other divisions to jointly organise the sessions.
• You will be responsible to manage logistics for corporate social responsibility initiatives like the…