Senior Campaign Operations Project Manager

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

Senior Campaign Operations Project Manager is part of the Abb Vie Digital Lab team and will be responsible for playing an integral part of the Patient Services CRM team to lead day‑to‑day management, execution, and delivery of CRM projects across Abb Vie’s patient‑supported brands.

The Senior Campaign Operations Project Manager is responsible for a key franchise group (e.g., Immunology) and leads Patient Services team marketing initiatives, supporting cross‑functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.

• Responsible for day‑to‑day management and oversight of highly complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, and following up/communicating with all stakeholders to ensure on‑time, flawless execution of brand CRM programs.
• Learn the business for the respective therapeutic areas/brands.
• Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
• Responsible for leading and managing junior team members’ day‑to‑day work and performing QA of their programs.
• Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
• Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute‑by‑minute knowledge of all work in progress, identify risks and ways to mitigate issues.
• Partner with cross‑functional/agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
• Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
• Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership.
• Identify any issues or concerns the team has with cross‑functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary.
• Monitor campaign performance and proactively provide recommendations to drive an increase in engagement.
• Own and manage the planning process with brands, internal cross‑functional teams, and their respective agency partners. Conduct check‑ins with each team to track actual campaign activity and manage resources accordingly.
• Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendations to Associate Director on how to apply at Abb Vie.
• Prepare well‑organized, clear, and concise communications and set clear expectations. Conduct quarterly business reviews with brand and omnichannel leaders.

• Positive “all for one” approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns rapidly, grasps the “essence,” and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and is open to suggestions.
• Embraces ideas of others, nurtures innovation,…