Group Creative Director, Content

The Group Creative Director, Content is a senior creative and strategic leader responsible for owning the vision, direction, and quality of all content across formats, including written, visual, experiential, and multimedia storytelling. This role centers on narrative leadership, creative concepts and subject-matter expertise rather than executional production, specifically for the financial industry.

This is not an advertising role; the Group Creative Director, Content is a financial brand's “editor-in-chief” who brings big-picture creative thinking and a strong, holistic point of view to storytelling across channels and platforms. This individual shapes how brands show up through content programs that include a wide array of editorial content, from thought leadership to social, as well as visual storytelling with an emphasis on video.

They ensure that all work is grounded in strategy, insight, and long-term brand value.

The Group Creative Director, Content is a high-profile leader on a large financial client account who is trusted to own the room and present to senior clients and stakeholders.

While this is a hands‑on role, it calls for creative and content leadership from the top down: defining editorial direction, narrative frameworks, and creative standards, and guiding internal teams and external specialists as they execute. This role is accountable for ensuring content is purposeful, credible, and differentiated within the financial industry. Deep experience working with financial brands is essential for this role and informs every aspect of the Group Creative Director's thinking, leadership, and decision‑making.

CORE RESPONSIBILITIES:

• Serve as the “editor-in-chief” and senior content authority for a financial brand, with a strong understanding of regulatory considerations, risk sensitivity, and the importance of trust-based storytelling.
• Own the overall vision for content across disciplines, channels, and formats.
• Develop high‑level content and storytelling concepts rooted in business objectives, audience insight, and brand strategy.
• Lead the creation of thought leadership platforms, editorial narratives, and content ecosystems that extend beyond individual campaigns.
• Translate complex financial, economic, and regulatory topics into clear, compelling, and authoritative storytelling.
• Ensure content is idea-led, insight‑driven, and designed to deliver long‑term brand and business impact.

THOUGHT LEADERSHIP & SUBJECT MATTER EXPERTISE:

• Serve as a content subject‑matter expert, with a demonstrated depth of knowledge in financial services, including industry dynamics, regulatory constraints, and audience expectations.
• Guide the development of POVs, frameworks, and editorial theses that elevate clients as leaders in their category.
• Push beyond promotional thinking to create content that informs, inspires, and adds real value.
• Balance creativity with accuracy, nuance, and responsibility, particularly in financial services environments where compliance, reputational risk, and trust are paramount.

CLIENT LEADERSHIP & EXECUTIVE PRESENCE:

• Lead senior‑level conversations with financial executives and stakeholders, earning trust through fluency in industry language, challenges, and priorities.
• Confidently present content strategies, creative concepts, and narrative rationales to executive audiences.
• Lead conversations that shape direction, manage feedback, and drive alignment across stakeholders.
• Partner closely with strategy and account leadership to ensure content supports broader business goals and KPIs.

PROGRAM DIRECTION & QUALITY OVERSIGHT:

• Direct content across multiple programs and levels of complexity, from flagship initiatives to ongoing content platforms.
• Provide high‑level guidance to writers, designers, editors, strategists, and other creatives without micromanaging execution.
• Ensure consistency, quality, and clarity across all outputs while allowing flexibility for different audiences and channels.
• Maintain strong editorial standards, voice consistency, and brand integrity.

LEADERSHIP &

COLLABORATION:

• Mentor and elevate content and creative teams, setting a high bar for thinking and craft.
• Collaborate…