Director of Communications Museums and Creative Practice

Position Summary

The director of communications for museums and creative practice develops and implements a comprehensive communications and marketing strategy for the Weather spoon Art Museum and the Jeanne Tannenbaum Center for Creative Practice. Reporting directly to the senior director of communications in University Communications and working closely with the associate vice chancellor for museums and creative practice, the director of communications ensures consistent brand identity, cohesive storytelling, and strategic outreach across diverse platforms and audiences—including students, faculty, staff, donors, alumni, artists, community partners, and national peers.

The position manages media relations, oversees digital and print content, coordinates communications for exhibitions and programs, leads marketing and promotional campaigns, and ensures that messaging across all units aligns with UNCG’s strategic priorities. The director of communications supervises student and/or intern communications staff and collaborates closely with designers, photographers, and other staff in University Communications.

This role is central to shaping the public understanding of UNCG’s leadership in arts, creativity, and interdisciplinary practice.

• Bachelor’s degree in communications, marketing, journalism, public relations, digital media, art history, arts administration, or related field.
• Five years of progressively responsible experience in communications, preferably in museums, higher education, arts, design, or cultural organizations.
• Demonstrated excellence in writing, editing, and translating complex artistic or academic content for diverse audiences.
• Experience with media relations, digital strategy, content management systems, and social media.
• Proficiency in project management and the ability to balance multiple priorities and deadlines.
• Strong interpersonal and collaborative skills, with the ability to work across departments and with external partners.
• Experience working with designers, photographers, and/or creative vendors.

• Master’s degree in communications, arts administration, museum studies, journalism, marketing, public affairs, or related field.
• Experience promoting arts, museums, creative technologies, research, or interdisciplinary academic initiatives.
• Proficiency with Adobe Creative Suite, web analytics tools, email campaign platforms, and/or CRM systems.
• Experience supervising students, interns, or communications staff.
• Experience working with virtual production, digital storytelling, or creative technology environments is a plus but not required.

Percentage Of Time: 30%

• Serve as a member of the Museums and Creative Practice leadership team, contributing to institutional planning and strategic initiatives.
• Develop, implement, and evaluate a comprehensive communications and marketing plan for Museums and Creative Practice.
• Establish and maintain a cohesive brand identity for WAM and JTCCP and ensure its relationship with the larger UNCG brand.
• As a member of the University Communications team, coordinate with UC colleagues on messaging, cross-promote major initiatives, and amplify visibility through central university channels.
• Develop audience growth strategies for students, faculty, community members, and regional partners, informed by data and aligned with institutional priorities.
• Manage communications and marketing budgets to maximize impact and ensure responsible use of resources.

Percentage Of Time: 15%

• Manage and contribute to websites, social media channels, email newsletters, and digital campaigns.
• Ensure accessibility, accuracy, and brand cohesion across platforms.
• Collaborate with designers, videographers, and external vendors as needed.

Percentage Of Time: 15%

• Produce high-quality narratives, press releases, feature stories, and promotional materials highlighting exhibitions, programs, creative research, residencies, and partnerships.
• In coordination…