Mulitmedia Content Creator​/Graphic Designer

Summary

The Multimedia Content Creator/Graphic Designer is responsible for producing high-quality video content, photography, packaging graphics, and digital marketing assets to support Horizon Tool's retail, e-commerce, and customer-facing initiatives. This position plays a key role in creating short-form video content for product demonstrations, training, and promotional use while also supporting packaging design, print materials, and brand compliance.

Qualification Requirements

* Associate degree in Graphic Design, Media Production, Marketing, or related field

* Experience in video production and editing

* Experience creating short-form content for You Tube, product websites, and social media

* Experience with product photography and lighting setup

* Experience designing retail packaging and print-ready files

* Strong understanding of typography, layout, and visual hierarchy

* Experience working within customer brand standards

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications (Must have/non-negotiable)

* High school diploma or GED required;
Associate degree in Graphic Design, Multimedia, or related field preferred

* Minimum 2 years of hands-on experience in video shooting and editing

* Demonstrated experience producing short-form video content (portfolio required)

* Proficiency in Adobe Creative Cloud, including:

• Adobe Premiere Pro
• Adobe After Effects
• Adobe Illustrator
• Adobe Photoshop

* Ability to operate DSLR or mirrorless camera equipment and basic lighting setups

* Experience preparing files for print production and packaging layout

* Ability to manage multiple projects and meet strict deadlines

* Strong attention to detail and ability to follow brand standards

* Basic understanding of file formats, resolution, color modes (RGB vs CMYK), and export settings for print and digital platforms

* Ability to work independently with minimal supervision

Knowledge, Skills and Abilities

* Strong knowledge of video composition, lighting techniques, and visual storytelling

* Proficiency in shooting and editing short-form video content for web and social platforms

* Working knowledge of motion graphics, text overlays, transitions, and audio balancing

* Strong understanding of print production processes, file preparation, and packaging layout requirements

* Knowledge of color modes, resolution standards, and file formatting for print and digital use (CMYK, RGB, DPI, etc.)

* Solid understanding of typography, layout principles, and brand identity standards

* Ability to operate DSLR or mirrorless cameras, basic lighting kits, and audio equipment

* Strong photo editing and retouching skills

* Ability to manage multiple projects simultaneously and meet deadlines

* Strong organizational skills and ability to maintain structured digital file systems

* Ability to follow and execute customer brand standards accurately

* Strong attention to detail and quality control mindset

* Ability to work independently with minimal supervision

* Effective verbal and written communication skills

* Ability to accept feedback and revise creative work efficiently

* Problem-solving ability in both creative and technical situations

* Adaptability to shift between video production, packaging design, and photography as business needs change

* Working knowledge of automotive tools, mechanical systems, or vehicle repair environments (professional or hobbyist experience preferred)

* Ability to communicate clearly and professionally on camera for product demonstrations or instructional content

* Comfort speaking about product features and tool usage in a clear and confident manner

Essential Functions

* Plan, coordinate, and execute video shoots for product demonstrations, marketing content, customer websites, and social media platforms

* Capture high-quality video and audio using professional camera and lighting equipment

* Edit video content including sequencing, color correction, audio balancing, motion graphics, and final export formatting

* Create and design retail packaging layouts, labels, inserts, and print materials in compliance with customer brand standards

* Prepare and deliver print-ready and digital-ready files with proper specifications and quality control review

* Conduct product photography sessions including staging, lighting setup, and post-production editing

* Develop digital marketing assets including website graphics, promotional materials, and product images

* Collaborate with Product Management, Sales, and Marketing teams to support product launches and customer initiatives

* Review creative materials for accuracy, brand compliance, and production readiness prior to release

* Manage multiple creative projects simultaneously while meeting established deadlines

* Present, demonstrate, or assist…