Director of Sales
Listed on 2026-03-02
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Hospitality / Hotel / Catering
Business Administration, Hotel/Hospitality Sales, Hotel Management
Description
LBA Hospitality is hiring an Area Director of Sales for the Greensboro Airport market to join our team! This is a full-time leadership position managing the day-to-day sales efforts for our 3 properties (Marriott and Hilton branded). The salary for this role is starting at $80,000 per year. Additional benefits include paid holidays, paid time off available after 90 days, insurance (medical, dental, life, vision, disability, etc.),
401k with employer match, a quarterly BONUS plan, and so much MORE!
Fully develops assigned segments with an emphasis against the development of new business for assigned hotel. Works with the General Manager, Regional Revenue Manager and the Regional Director of Sales, to optimally merchandise revenue potential for assigned property and ensure customers have a memorable hotel experience. Develop and execute Sales action plans, maintain positive interdepartmental relations and complete special projects as assigned by the General Manager, Regional Director of Sales and/or Vice President of Sales and Marketing.
Success is determined through achievement of the hotels revenue goals and improvement, where possible, in market shared performance as compared to that of the hotel(s) defined competitors.
Company associates have access to guestrooms and property. As such, character traits of honesty and trustworthiness are essential to this position and must be displayed at all times. Per company policy, potential associates must pass appropriate security clearances.
- High school diploma or equivalent;
College Degree (BS/BA) preferred or equivalent work experience - Previous direct selling experience in a hotel required including performing outside sales calls
- Demonstrated success in developing a market.
- Experience selling Marriott, Hilton, Best Western and IHG hotels
-Hilton Focus Service, and/or Full Service (where applicable) and/or Extended Stay lodging to all market segments is preferred to include weekday/weekend business. - Hotel operations experience preferred.
- Must be able to perform major life activities:
Standing, lifting, bending, learning, reading, concentrating, thinking, and communicating. - Must be able to push or pull 60 pounds unassisted and lift and/or carry 30 pounds unassisted.
- Must be able to see and hear.
- Must be able to speak and read English, the ability to communicate in another language may be helpful.
Requirements
REQUIRED KNOWLEDGE,SKILLS AND ABILITIES
Knowledge:
- Knowledge of the market area for the hotel is preferred.
- Knowledge of effective outside sales tactics required
- Thorough understanding of client base
- Effective communication skills both written and verbal.
- Proficient written and verbal English
- Financial analysis skills to assess potential business opportunities and whether or not they contribute to the success of the business.
- Strong organizational and multitasking skills
- Relates well with others and is flexible to work with a team
- Analyze work for accuracy of self and others.
- Proficiency in Microsoft Outlook, Microsoft Word, Excel, PowerPoint. Experience working with customer relationship software like Delphi.fdc and/or STS preferred.
- Ability to effectively influence others and engage clients and coworkers on difficult issues.
- Ability to inspire confidence in and gain respect from superiors, peers, subordinates, industry partners and competitors.
- Combines a confident, self-starting, high performance orientation with track record that reflects a “can do” attitude.
- Enjoys interacting with customers and networking within the industry.
- Must be able to have a high level of decision making and discretion.
- Must be able to work independently to successfully achieve sales goals established for the property.
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