Business Analyst, Digital Asset Management

Business Analyst, Digital Asset Management

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What will you do?

A day in the life of a Business Analyst, Digital Asset Management at VF looks a little like this.

The Business Analyst, Digital Asset Management is responsible for driving operational excellence, governance, metadata standards, user adoption, and business process enablement across the Digital Asset Management ecosystem. This role partners closely with the Product Owner to ensure DAM capabilities are successfully implemented, adopted, and scaled across Product Creation, Brand Marketing, and downstream digital channels.

Let’s break down that day-in-the-life a bit more.

DAM Governance & Standards

Define and maintain DAM governance frameworks, policies, and operating procedures.

Establish metadata standards, taxonomy structures, naming conventions, and asset lifecycle management processes.

Partner with business stakeholders to ensure consistent asset management practices across brands and functions.

Drive compliance with asset governance standards and identify opportunities for improvement.

Business Process & Workflow Optimization

Document and optimize end-to-end asset creation, review, approval, storage, and distribution workflows.

Identify process inefficiencies and recommend improvements to increase speed, accuracy, and scalability.

Collaborate with Product Creation, Marketing, Merchandising, and Technology teams to align workflows across the digital ecosystem.

Support change management activities associated with new DAM capabilities and integrations.

User Adoption & Enablement

Collaborate with organizational change management to develop training programs, user guides, and onboarding materials.

Lead DAM community engagement activities, including office hours, user forums, and feedback sessions.

Monitor platform adoption metrics and identify opportunities to increase utilization and user satisfaction.

Serve as a subject matter expert for DAM processes and best practices.

Data Quality & Metadata Management

Partner with business and technology teams to maintain asset quality standards.

Monitor metadata completeness, accuracy, and consistency.

Support taxonomy evolution and governance as business requirements change.

Develop reporting and dashboards to measure data quality and asset health.

Program Coordination & Delivery Support

Support the Product Owner in roadmap execution and release readiness activities.

Coordinate business testing, user acceptance testing, and deployment activities.

Track key milestones, risks, dependencies, and business readiness activities.

Ensure stakeholder alignment across multiple work streams and initiatives.

Stakeholder Management

Build strong relationships with Product Creation, Brand Marketing, Merchandising, eCommerce, and Technology teams.

Gather business feedback and translate operational needs into enhancement opportunities for the Product Owner backlog.

Facilitate governance councils and cross-functional working sessions.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of experience and professional achievements.

The foundation skills you will need in this position are:

Proven experience as a Business Analyst or similar role in digital platforms or enterprise systems

Background in Digital Asset Management (DAM) or adjacent domains (content management, PLM, digital commerce, or design workflows)

Demonstrated ability to drive Digital Asset Management processes with detailed execution

Experience coordinating project plans, roadmaps, and cross-functional delivery

Familiarity with integrations and APIs across complex digital ecosystems

Strong business acumen with a focus on delivering measurable outcomes

Excellent communication, leadership, and stakeholder…