Communications Director

Salary: $ - $ Annually
Location : Greensboro, NC
Job Type: Active Full-Time
Job Number: 05255
Department: Communications & Marketing
Division: Communications
Opening Date: 02/23/2026
Closing Date: 3/14/2026 11:59 PM Eastern

Description
About the Position:

The Communications Director for the City of Greensboro is a dynamic executive leadership role for a strategic communicator who wants to make a meaningful impact on an entire community. This position leads the City's comprehensive communications and marketing efforts, shaping how residents, businesses, visitors, and stakeholders experience and understand their local government.

Reporting to an Assistant City Manager, the Director will oversee the City's full spectrum of communications operations - including internal and external communications, marketing, Greensboro Television Network, the contact center, and print shop/mail services. This individual will work directly with elected officials, the City Manager's Office, and department leaders to develop forward-thinking strategies, address emerging issues, and deliver clear, compelling messages that tell Greensboro's story with accuracy and transparency.

The Director will elevate and strengthen content creation standards across the organization, setting clear expectations for high-quality, strategic, and consistent communications. This includes overseeing multi-platform writing and digital content production that effectively reaches audiences across websites, email communications, social media channels, video platforms, and emerging digital tools. The Director will ensure messaging is tailored appropriately for each platform while maintaining a cohesive and recognizable City brand voice.

In addition to written communications, the Director will oversee comprehensive digital content production, including multimedia storytelling, visual design standards, video messaging, and web content optimization. The role requires ensuring that content is accessible, engaging, and aligned with best practices in digital communication, including search optimization and usability standards.

A strong candidate will bring a data-driven mindset to the organization. The Communications Director will leverage analytical tools and performance metrics to guide strategy, evaluate impact, and inform decision-making. This includes utilizing website and social media analytics, engagement metrics, sentiment analysis, and audience insights to refine messaging and outreach efforts. The Director will oversee proactive social media management strategies, including content planning, scheduling, real-time engagement, performance tracking, and continuous improvement informed by analytics.

By grounding communications strategies in data, the Director will ensure resources are allocated effectively and messaging resonates with diverse audiences across the community.

The Director must also demonstrate exceptional skill in translating complex, technical, or policy-driven information into clear, accessible, and audience-centered messaging. Whether communicating budget priorities, infrastructure projects, public safety initiatives, or crisis updates, the Director will ensure that information is presented in ways that are transparent, understandable, and meaningful to residents and stakeholders.

The Communications Director will serve as the steward of the City's brand - ensuring that all messaging strengthens public trust, enhances reputation, and reflects the City's values and priorities. This includes creating proactive, analytics-informed communications that engage residents, visitors, and business owners, as well as leading communications during high-profile initiatives, major events, and crisis situations with real-time monitoring and strategic responsiveness.

As a key member of the City Manager's leadership team, the Director will collaborate across departments and with elected leadership to help shape programs, services, and community initiatives that advance organizational goals and improve quality of life for the people of Greensboro.

This Exempt position offers the opportunity to lead a talented team, influence citywide strategy, and play a…