Integrated Marketing Manager

Who We Are

The Center for Creative Leadership (CCL) is a top-ranked global provider of leadership development, training, and solutions servicing a global customer base. From team-builders and problem solvers to creative thinkers and transformational visionaries, our people are the drivers behind our business. At CCL, you'll have an opportunity to contribute to our mission of building better leaders and a better world. You will feel challenged and inspired while collaborating with a global team of thought leaders, practitioners, researchers, and partners.

We share a collective passion for contributing to our clients' success, helping our teammates and colleagues grow and making a real difference in the lives of people around the globe.

The Integrated Marketing Manager, Product Strategy plays a key strategic role as a subject matter expert on products, customer needs, and buyer journeys. Driven by insatiable curiosity, analytical rigor, and customer obsession, you will consult across the organization-providing deep insights, differentiated messaging frameworks, and essential validation for global and regional integrated marketing initiatives.

You will partner with your global marketing team to weave product and solution expertise throughout thought leadership, demand generation, and brand-building activities-focusing on communicating customer value, sharpening market relevance, and enabling sales success through practical storytelling and influence.

This is a highly collaborative, impact-driven role suited to marketers who thrive on tackling complex challenges, who love combining data with creativity, and who excel at connecting solutions to genuine buyer needs by synthesizing a symphony of cross-functional viewpoints.

• Work closely with market insights teams to uncover customer needs, market trends, competitive intelligence, and purchase decision drivers-transforming data and qualitative feedback into actionable strategies.
• Demonstrate intense curiosity and expertise in product features, capabilities, and emerging industry trends, serving as a subject matter expert for internal teams and external customers.
• Advocate for the customer in every project, ensuring their pain points, perspectives, and aspirations shape product strategy, messaging, and go-to-market plans.

• Transform complex product details into compelling, differentiated narratives that win the hearts and minds of target audiences, fuel campaigns, and drive product adoption.
• Develop, execute, and maintain clear product positioning and messaging frameworks in line with brand frameworks and rooted in both market research and customer empathy. These will serve as essential guides for all marketing and sales enablement materials.
• Capture and amplify the authentic voice of the customer through methods like advisory boards, interviews, and engagement metrics.
• Develop an ability to articulate product messaging within the broader brand messaging.
• Analyze positioning and messaging effectiveness using stakeholder and market feedback; identify and act on opportunities to improve customer resonance and drive outcomes.

• Lead high-impact go-to-market planning and execution for the release of new solutions and features, collaborating across functions and geographies.
• Plan and oversee development of foundational go-to-market materials (e.g. webpages, one-pagers, videos)
• Work closely with product partners and project management to design, document, and optimize standardized processes and checklists for launching new products and features into market, ensuring cross-functional readiness and consistency.
• Establish and continuously improve templates, timelines, and best practice guidelines to drive repeatable, scalable go-to-market execution.
• Partner with product management to influence product roadmaps with customer insights, helping shape and validate enhancements for market fit and strategic growth.

• In collaboration in Market Insights, build and maintain sales enablement tools-including sales decks, battle cards, objection handling guides, and buyer persona assets-that tell a cohesive customer-centered story.
• Collaborate with content and creative teams on the development of case studies, customer success stories, and market-specific collateral with strategic narrative and quantitative proof points.
• Enable sales teams and marketing peers with regular market and product briefings, fostering strong cross-functional partnerships.

• Serve as a strategic advisor on how CCL's portfolio of products and solutions shows up within marketing - product-market fit, buyer resonance, solution positioning, messaging, and creative campaign direction.
• Review and approve campaign assets for technical, strategic, and messaging accuracy; ensure all communications express compelling, market-differentiating value.
• Report concise insights on market…