Market Development Specialist

Job Details

Job Location:

Caffey Legal Address - Greensboro, NC 27409, Position Type:
Full Time, Salary Range: $41,681.11 - $56,392.09 Salary/year, Job Shift: Day

The primary responsibilities of the Market Development Specialist are to sell, rotate, restock, reset, merchandise, build displays, support special events, and assist with covering both sales and merchandising routes when needed. This role is responsible for keeping the operational seams held together within the zone by running relief routes, supporting merchandising needs, and executing miscellaneous zone requirements as defined by management.

• Run relief and vacation routes as needed and defined by the Territory Manager and Sales Manager.
• Formulate a plan to achieve distribution of all targeted brands. Maintain 100% distribution of all Plan‑O‑Gram items.
• Maintain inventory levels, proper ordering, and shelf space to eliminate out-of-stocks.
• Organize and set accounts with proper SKU management.
• When required, merchandise deliveries and use on‑hand inventory to refill displays and shelves in accounts where applicable.
• Transmit customer orders and instructions utilizing the order system accurately and within daily time requirements.
• Maintain competitive cooler space, tap space, and menu space equal to or above market share. Strive to have 1st position in the cooler door.
• Display and maintain current POS equal to or greater than competitive POS. Construct and maintain eye‑catching, well‑merchandised displays and POS placements in each account.
• Communicate with retailer management to sell in potential display locations and/or new tap placements and features.
• Achieve 100% execution on features and monthly display programs where applicable.
• Execute chain programming for each retailer.
• Ensure prices are accurately reflected at store level. Shelf tags, banners, and statics are present and correct for each product on the shelf, including promotional pricing.
• Plan for effective buy‑ins and upcoming promotions.
• Responsible for adhering to Out of Date Beer Policy by keeping product properly rotated and maintaining accurate inventory levels.
• Support merchandising needs within the zone, including POS refresh, distribution drives, shelf tags, and reset execution.
• Maintain a working relationship with the Manager of each account. Effectively communicate new innovations, market trends, price promotions, monthly programs, and opportunities.
• Ensure POS is current and in good working order.
• Maintain a safe driving record and comply with company driving policy.
• Adhere to safety standards, policies, dress code, and grooming standards.
• Ability if needed, to deliver Hot‑Shots to accounts.
• Submit display execution through appropriate tracking system.
• Attend all scheduled meetings and company functions as required.
• Address miscellaneous zone needs as defined by the Territory Manager and Sales Manager.
• Obey all local, state, and federal laws and/or regulations.
• Comply with all company policies and procedures.
• Perform all other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A job description, by its nature, can't include every aspect of the job. Because of this, any function that would reasonably fall under the responsibility of the Market Development Specialist is assumed and it is expected that the Market Development Specialist will act accordingly. The Market Development Specialist will be expected to perform any other task not…