Enrollment Counselor

Bennett College is a historically Black liberal arts college for women located in Greensboro, North Carolina. Founded in 1873, Bennett is committed to empowering and preparing students to lead purposeful lives and make meaningful contributions to their communities and the world. With a strong tradition of academic excellence, social justice, leadership development, and sisterhood, the College provides a transformative educational experience designed to support the intellectual, personal, and professional growth of its students.

Bennett College fosters a close-knit and student-centered learning environment where faculty, staff, and administrators work collaboratively to promote student success. As the College continues to grow and advance its strategic enrollment and institutional goals, Bennett remains dedicated to innovation, academic excellence, and developing the next generation of bold, engaged, and socially conscious women leaders.

The Enrollment Counselor is a key member of the Enrollment Management team responsible for supporting Bennett College’s strategic enrollment goals through recruitment, admissions counseling, relationship development, and enrollment conversion initiatives.

The Enrollment Counselor manages an assigned recruitment territory and develops comprehensive recruitment strategies designed to attract, engage, and enroll prospective students. This position builds meaningful partnerships with schools, community organizations, college access programs, alumni, and other stakeholders while guiding students and families through the admissions and enrollment process.

Utilizing customer relationship management (CRM) technology, enrollment analytics, and data informed recruitment practices, the Enrollment Counselor manages prospective student pipelines, tracks recruitment outcomes, and implements strategies that increase applications, deposits, and enrollment yield.

The Enrollment Counselor serves as a representative and ambassador of Bennett College by providing exceptional service and promoting the College’s academic programs, student success initiatives, and institutional mission.

This position requires extensive travel, evening and weekend responsibilities, and the ability to meet established recruitment and enrollment performance expectations.

• Develop and execute an annual recruitment plan for an assigned geographic territory.
• Implement recruitment strategies aligned with institutional enrollment goals.
• Identify and cultivate new recruitment opportunities through market research, demographic analysis, and enrollment trends.
• Establish and maintain relationships with high schools, community colleges, community organizations, college access programs, alumni, and other recruitment partners.
• Maintain an active recruitment calendar and ensure consistent outreach throughout the enrollment cycle.

• Provide individualized admissions counseling to prospective students and families.
• Communicate effectively with prospective students regarding admissions requirements, academic opportunities, financial aid processes, and enrollment next steps.
• Conduct recruitment presentations, information sessions, campus tours, interviews, and yield activities.
• Represent Bennett College at college fairs, high school visits, transfer events, community programs, and virtual recruitment activities.
• Develop relationships that support student enrollment decisions and long-term institutional engagement.

• Review admissions applications and supporting documentation for completeness and accuracy.
• Assist prospective students in completing enrollment requirements.
• Maintai…