Market Development Specialist

SUMMARY The primary responsibilities of the Market Development Specialist are to sell, rotate, restock, reset, merchandise, build displays, support special events, and assist with covering both sales and merchandising routes when needed. This role is responsible for keeping the operational seams held together within the zone by running relief routes, supporting merchandising needs, and executing miscellaneous zone requirements as defined by management.

ESSENTIAL DUTIES AND RESPONSIBILITIES Run relief and vacation routes as needed and defined by the Territory Manager and Sales Manager.

Formulate a plan to achieve distribution of all targeted brands. Maintain 100% distribution of all Plan-O-Gram items.

Maintain inventory levels, proper ordering, and shelf space to eliminate out-of-stocks.

Organize and set accounts with proper SKU management.

When required, merchandise deliveries and use on-hand inventory to refill displays and shelves in accounts where applicable.

Transmit customer orders and instructions utilizing the order system accurately and within daily time requirements.

Maintain competitive cooler space, tap space, and menu space equal to or above market share. Strive to have 1st position in the cooler door.

Display and maintain current POS equal to or greater than competitive POS. Construct and maintain eye-catching, well-merchandised displays and POS placements in each account.

Communicate with retailer management to sell in potential display locations and/or new tap placements and features.

Achieve 100% execution on features and monthly display programs where applicable.

Execute chain programming for each retailer.

Ensure prices are accurately reflected at store level. Shelf tags, banners, and statics are present and correct for each product on the shelf, including promotional pricing.

Plan for effective buy-ins and upcoming promotions.

Responsible for adhering to Out of Date Beer Policy by keeping product properly rotated and maintaining accurate inventory levels.

Support merchandising needs within the zone, including POS refresh, distribution drives, shelf tags, and reset execution.

Maintain a working relationship with the Manager of each account. Effectively communicate new innovations, market trends, price promotions, monthly programs, and opportunities.

Ensure POS is current and in good working order.

Maintain a safe driving record and comply with company driving policy.

Adhere to safety standards, policies, dress code, and grooming standards.

Ability if needed, to deliver Hot-Shots to accounts.

Submit display execution through appropriate tracking system.

Attend all scheduled meetings and company functions as required.

Address miscellaneous zone needs as defined by the Territory Manager and Sales Manager.

Obey all local, state, and federal laws and/or regulations.

Comply with all company policies and procedures.

Perform all other duties as assigned.

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION Basic training in an office or operations. Knowledge of basic office software and office technology, or warehouse/delivery technology. First-line production supervisors over semi-skilled operations, and the like. Equivalent to 1-3 practical trades or training

Degree: 2, Points: 30

EXPERIENCE Over 6 months up to and including 12 months.

Degree: 3, Points: 60

MENTAL/VISUAL/AUDITORY DEMAND Continuous mental and visual attention; usually repetitive work or diversified operations requiring constant alertness or activity.

Degree: 3, Points: 15

WORKING CONDITIONS Good working conditions. Occasional exposure to noise, dust, heat, etc. Some elements present which makes conditions less desirable than usually found in an office

Degree: 2, Points: 10

INITIATIVE AND INGENUITY Requires the use of judgment to plan, perform and make decisions as to the sequence of set-ups, operations and processes within the limitations of recognized or standard methods and procedures.

Degree: 3, Points: 42

PHYSICAL DEMAND Moderate physical effort consisting of
* Continuously lifting or moving light-weight material, or Continuously lifting or moving very light-weight material in difficult work positions, or Frequently lifting or moving average-weight material, or Frequently lifting or moving…