Digital Marketing Manager

The Digital Marketing Manager drives the execution, performance, and continuous optimization of the company’s website experience. This role blends hands‑on CMS execution and light front‑end development with data‑driven digital marketing and optimization. Working closely with front‑end designers, content creators, and marketing peers, this individual translates approved designs into high‑quality live web experiences while actively improving traffic quality, engagement, and conversion rates through analytics, SEO, and CRO best practices.

This role is ideal for a technical, detail‑oriented digital marketer who enjoys both building and optimizing—someone who can execute in the CMS, analyze performance, and continuously improve the website as a growth channel.

• Own day‑to‑day management of the website CMS, including page creation, content updates, troubleshooting, and ongoing maintenance.
• Implement landing pages, microsites, and campaign experiences using approved designs and content.
• Apply HTML and CSS updates to customize layouts, components, and forms.
• Ensure websites are responsive, accessible, and consistent with brand and UX standards.
• Perform quality assurance to validate functionality, links, forms, tracking, and page performance prior to and after launch.

• Monitor website traffic, engagement, and conversion performance using Google Analytics and related tools.
• Identify optimization opportunities to improve conversion rates across landing pages and key site journeys.
• Support and implement A/B testing, page refinements, and UX improvements based on performance insights.
• Partner with marketing stakeholders to align website updates to campaign goals and business priorities.

• Execute on‑page SEO best practices including metadata, page structure, internal linking, and content hygiene.
• Monitor SEO performance and collaborate on recommendations to improve organic visibility and traffic quality.
• Ensure CMS structure and content updates support search engine performance and usability.

• Track key performance indicators (KPIs) for website traffic, engagement, and conversions.
• Translate analytics data into actionable insights and recommendations for content and layout improvements.
• Support dashboards and performance reporting tied to digital campaigns and website initiatives.

• Collaborate closely with different functional areas in marketing (ie: creative, communications, digital, etc.) and IT teams to deliver high‑quality web experiences.
• Act as the primary point of contact for website execution and optimization requests.
• Provide hands‑on support to the broader digital marketing team as needed, including assisting with email marketing execution in Hub Spot, form creation and management in Wufoo, and other shared digital marketing tools or platforms.
• Stay current on CMS capabilities, digital marketing tools, SEO trends, and CRO best practices.

• Reports to:
  
  Manager, Communications & Digital Production
• Interfaces with:
  Digital Marketing, Channel Marketing, Communications, Creative, Events, IT, Legal, and external partners/agencies

• Bachelor’s degree in Marketing, Digital Media, Communications, Web Development, or equivalent experience.
• Hands‑on experience managing and updating a website CMS (preferably Sitecore, or similar).
• Strong understanding of website analytics using Google Analytics and Google Tag Manager.
• Familiarity with SEO fundamentals and conversion rate optimization principles.
• Ability to manage multiple web updates and priorities with strong attention to detail.
• Clear communication skills and ability to collaborate across technical, and marketing teams.

• Experience in B2B, technology, or distribution-focused marketing environments.
• Hands‑on experience with Sitecore, Google Analytics, SEMrush, and Microsoft Clarity.
• Familiarity with SEO basics, UX best practices, landing page optimization, and conversion rate optimization.
• Experience supporting campaign-based websites, supplier initiatives, or event‑driven digital experiences.