Sr. Performance Marketing Manager; Temporary

Sr. Performance Marketing Manager (Temporary)

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending.

Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

• Competitive Wages
• 401(k) Savings Plan with Company Match
• Company Paid Holidays
• Tuition Reimbursement
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program
• Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

The Senior Performance Marketing Manager will lead the strategy, execution, and optimization of paid digital marketing programs across multiple channels. This role is critical to driving customer acquisition, retention, and revenue growth through data-informed, performance-first marketing. This person is a master at both strategy and daily hands‑on execution and optimization. You’ll work cross‑functionally with creative, analytics, UX, and product teams to deliver measurable results s role reports to the VP of Customer Acquisitions.

• Develop and execute full‑funnel performance marketing strategies for digital marketing aligned with business objectives
• Own end‑to‑end management of multi‑million dollar media budgets on paid digital campaigns across programmatic, SEM, paid social, and affiliate channels
• Conduct in‑depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
• Ensure all campaigns comply with platform policies and legal/industry regulations

Digital Marketing Platform Expertise

• Serve as the internal subject matter expert on core digital marketing platforms including Google Ads, Meta Ads Manager, GA4, Stackadapt, and emerging ad tech tools
• Lead platform onboarding, configuration, and governance to ensure proper tracking, tagging, and data integrity across all tools
• Evaluate and recommend new platforms and technologies to enhance campaign performance and operational efficiency
• Maintain up‑to‑date knowledge of platform algorithm changes, policy updates, and new feature releases — translating them into actionable strategy adjustments
• Oversee pixel/tag management in collaboration with web and analytics teams (e.g., Google Tag Manager, Meta Pixel, etc.)
• Champion the adoption of automation and AI‑driven features within platforms (e.g., Smart Bidding, Advantage+, Performance Max) while maintaining performance accountability

Analytics & Optimization

• Monitor, analyze, and report on KPIs including CPA, ROAS, CVR, and revenue contribution
• Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
• Conduct A/B and multivariate testing on ads, landing pages, and audience segments
• Leverage data insights to continuously optimize campaign performance and budget allocation
• Present performance strategic recommendations and insights to key stakeholders
• Own and manage relationships with external media vendors, ad tech providers, and platform representatives (Google, Meta, Stackadapt, etc.)
• Lead vendor…