Performance Marketing Manager

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending.

Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

• Competitive Wages
• 401(k) Savings Plan with Company Match
• Company Paid Holidays
• Tuition Reimbursement
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program
• Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

Purpose Financial is seeking a strategic, detail-oriented Performance Marketing Manager to join our marketing team at Purpose Financial. In this role, you will drive measurable business results by developing and executing data-driven marketing strategies across digital marketing platforms to fuel customer acquisition and accelerate revenue growth.

You will report to the Director, Performance Marketing.

Paid Performance Execution, Monitoring, Analysis and Optimization
:

• Develop and execute ad buying strategies across programmatic platforms, social networks, search engines, and other digital platforms, while ensuring proper tracking and optimization.
• Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.

Testing
:

• Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
• Create and measure rigorous A/B and multivariate testing to maximize learnings.
• Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights.

Platform Expertise
:

• Own and nurture working relationships with key digital marketing vendors.
• Stay current with advertising platform updates (Programmatic (Stackadapt or similar DSP), Google Ads, Meta Ads) and leverage new features for competitive advantage.

Organic Social Media Management
:

• Post content provided by creative team across social media platforms (Facebook, Instagram, etc.); manage posting schedules and community engagement.
• Monitor and report on organic social media performance metrics including engagement, reach, impressions, follower growth, and audience sentiment.
• Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation.

Compliance
:

• Ensure all campaigns comply with platform policies and industry regulations

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

3-5 years of experience in digital marketing with proven track record of optimization success

• Hands‑on experience with major advertising platforms (Google Ads, Meta Ads, programmatic platforms) with large performance marketing budgets
• Certified in Google Ads and Meta Blueprint
• Experience with marketing analytics (programmatic, social, search) and attribution modeling. Proficiency with data visualization tools (Tableau, Sigma, etc.), a plus.
• Experience managing organic social media accounts and posting content
• Demonstrated ability to analyze data and translate insights into actionable optimization strategies
• Ability to work independently and collaboratively in cross‑functional teams
• Exceptional written and verbal communication skills
• Strong critical thinking and problem‑solving abilities
• Excellent project management and organizational skills, with…