Senior Marketing Specialist, Demand Generation

About Us:

BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry-Wehmiller family, we unite a global team of packaging experts with a clear purpose:
People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success.

Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together.

The Senior Marketing Specialist, Demand Generation ensures the seamless execution and optimization of global marketing programs that generate leads, nurture prospects, and drive pipeline growth for BW Packaging. Bringing depth of experience to marketing execution, this role is relied upon to manage campaign workflows, maintain data integrity, and ensure that programs launch on time, on brand, and with measurable results.

As an experienced executor, the Senior Specialist is trusted to handle complexity, anticipate operational needs, and collaborate across teams to keep campaigns running smoothly. This position plays a critical role in turning marketing plans into consistent, reliable outputs that contribute directly to commercial success. The Sr. Marketing Specialist position is an onsite role and can be based in St. Louis, MO or Greenville/Duncan, SC.

• Work closely with Sales, Product Marketing and Brand/Content teams to plan and execute marketing campaigns that deliver maximum impact.
• Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events).
• Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives.
• Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled.

• Monitor campaign performance dashboards, ensuring accurate reporting and data integrity across systems
• Track KPIs, highlight delivery risks, and flag needed adjustments for continuous improvement.
• Ensure campaign deliverables meet brand and compliance standards across all touchpoints.
• Maintain clean processes for campaign setup, lead routing, and documentation.

• Work with internal teams and external agencies to manage the prospecting in new and existing markets to find contacts/decision makers.
• Ensure leads are routed to sales execs in D365 and followed up with in a timely manner.
• Track KPIs and discuss any continuous improvement initiatives to deliver optimal results.

• Partner with Sales, Brand, Content, and Product Marketing teams to align campaign execution with messaging priorities.
• Support global and regional teams by adapting delivery for local requirements while maintaining consistency.
• Work closely with SEO agency to ensure campaign tracking and measurement are reliable and actionable.
• Provide operational guidance and marketing expertise to teammates and cross‑functional stakeholders.
• Serve as a role model for colleagues, sharing best practices and reinforcing standards of campaign delivery and marketing execution.

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
• Demonstrated success in executing marketing campaigns across multiple digital and offline channels.
• Proficiency…