Senior Manager, Brand & Customer Advocacy

Senior Manager, Brand & Customer Advocacy

Purpose Financial | Greenville, SC (preferred) or Remote (Eastern/Central time zones)| Full-time

At Purpose Financial, we exist for one reason: to help every customer achieve their version of financial stability—in the moment and in the future.

For over 25 years, our family of brands—including Advance America and Purpose Money
—has been a trusted partner to millions of hardworking people. We're not just a financial services company; we're 2,500+ teammates strong, serving customers across 800+ locations in 23 states, all driven by a shared commitment to make financial solutions accessible, simple, and straightforward
.

We're looking for a Senior Manager, Brand & Customer Advocacy who gets it—someone who knows that the best marketing doesn't just talk at customers, it listens to them and amplifies their voices.

This is a strategic, hands‑on role where you'll bridge brand vision and execution. You'll lead customer referral and advocacy programs, develop integrated marketing campaigns, and partner with internal teams and external agencies to create work that resonates, builds trust, and drives real business impact.

If you're energized by turning customer stories into powerful brand moments, and you thrive at the intersection of strategy and execution—let's talk.

• Build and scale referral and advocacy programs that turn satisfied customers into brand ambassadors
• Capture authentic customer stories and transform them into compelling testimonials and social proof
• Design campaigns that celebrate real people and real outcomes

• Develop annual marketing strategy and campaign calendars that align with business goals
• Partner with agencies and internal teams to bring creative concepts to life across digital and traditional channels
• Own social media strategy—from platform priorities to content frameworks to performance optimization
• Collaborate with Business Development teams to create market‑specific campaigns and value propositions
• Translate customer insights and competitive intelligence into targeted messaging strategies

• Directly manage and mentor a Marketing Coordinator, fostering growth, accountability, and collaboration

• 6+ years of progressive marketing experience, with at least 3 years in brand marketing
• Proven success developing and executing referral or advocacy programs
• Experience managing social media strategy (bonus points for financial services or regulated industries)
• Strong agency management skills—you know how to brief, collaborate, and get the best from external partners
• Leadership experience managing and developing direct reports
• A strategic mindset paired with strong project management chops—you can juggle multiple priorities without breaking a sweat
• Data‑driven decision‑making: you're comfortable analyzing performance and optimizing based on insights
• Excellent communication skills and a collaborative spirit
• Preferred: Background in consumer‑facing brands, especially financial services or fintech

• Great Place to Work® Certified
  —we're proud of the culture we've built
• A company that values growth, development, and showing up for each other
• Work that matters: every campaign, every story, every customer interaction has real impact

We don't just talk about values—we live them:

• Obsess over Customers
• Lead with Vision
• Embody Integrity
• Get Sh
  * t Done
• Care Always

If you're a strategic thinker, a customer champion, and someone who believes great marketing starts with authenticity—we'd love to hear from you.

Apply now and let's build something meaningful together.

Purpose Financial is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Must be eligible to work in the USA and able to pass a background check.