Strategic Business Development – Builder Partnerships

Help build the builder partnerships division of one of the fastest-growing real estate media companies in the Carolinas — working directly with production home builders across the Southeast.

Crossgate Realty Media provides professional photography, video, drone, and marketing media for real estate agents and production home builders. Our work helps builders present homes consistently across communities and deliver marketing that matches the pace of modern home sales.

Many of our builder partners operate multiple communities and produce dozens of listings each month, making these relationships meaningful long-term partnerships.

As we expand relationships with production home builders across the Southeast, we are hiring someone to lead strategic business development for builder partnerships.

This role focuses on market intelligence, relationship development, and timing discovery, helping Crossgate establish long-term partnerships with production builders.

This is not a high-pressure transactional sales role. It is a thoughtful, relationship-driven position designed for someone who enjoys understanding businesses, building trust, and identifying the right opportunities over time.

The Strategic Business Development role is responsible for identifying production builders in our market, learning how they operate, and developing relationships that may eventually lead to partnerships.

Much of this role involves understanding builder operations, vendor structures, and decision timing before any sales conversation ever occurs.

When the timing is right, you will work closely with company leadership to explore potential partnerships.

Major partnership conversations are typically founder-led, with the business development lead playing a key role in identifying opportunities, preparing leadership, and managing the relationship.

The goal is not to rush deals. The goal is to build the right builder relationships.

• Research and map production home builders across the region
• Identify communities, scale, and builder growth patterns
• Understand how builder marketing and vendor decisions are made

• Initiate thoughtful outreach to builder teams and industry contacts
• Develop familiarity and credibility with marketing and operations leaders
• Maintain professional communication across phone, email, and Linked In

• Learn how and when builders evaluate vendors
• Identify operational challenges, growth phases, and decision triggers
• Track insights and conversations in our CRM

• Recommend when leadership should engage in deeper conversations
• Prepare context and intelligence before founder meetings
• Coordinate follow-up and maintain relationship continuity

Success in this role means helping Crossgate establish long‑term builder partnerships that generate consistent media work across multiple communities.

Rather than chasing quick transactions, this role focuses on developing the right opportunities and building trusted builder relationships over time.

The strongest candidates will enjoy learning about businesses and building durable professional relationships.

This role is best suited for someone who enjoys understanding businesses and developing professional relationships over time, rather than pushing for quick transactions.

• Are naturally curious about how companies operate and make decisions
• Enjoy researching markets and identifying patterns in how industries work
• Communicate comfortably with experienced professionals and executives
• Are disciplined and thoughtful in how they build relationships
• Are patient enough to let the right opportunities develop over time
• Take pride in preparation, context, and insight before initiating conversations

People who thrive in this role often enjoy strategic thinking, relationship development, and learning how industries operate, rather than high‑volume sales activity.

Experience in real estate, construction, homebuilding, marketing, or B2B relationship development can be helpful, but it is less important than curiosity, judgment, and professionalism.

• Ramp Completion Bonus: $2,500 after…