Area Medspa Manager

The Area Medspa Manager (AMM) oversees multiple locations, leading Spa Managers and cross‑functional teams to drive sales performance, operational excellence, and a best‑in‑class patient experience. This role ensures consistent execution of GMS Way, the Sales Playbook, and operational standards across all assigned locations while developing high‑performing leaders and fostering a patient‑centric culture.

Success in this role requires balancing strong business performance with exceptional leadership, team development, operational discipline, and meaningful patient connection. The AMM is a highly visible, hands‑on leader who drives accountability and supports growth and scalability.

• Own and drive achievement of regional revenue goals, KPIs, profitability targets, and operational performance metrics
• Hold Spa Managers accountable for execution, KPI performance, culture standards, and operational discipline
• Ensure consistent execution of the GMS Sales Playbook and patient experience standards across all assigned locations
• Actively participate in the selling process by leading through example in consultations, patient interactions, and closing behaviors
• Use reporting, dashboards, and operational data to identify trends, diagnose performance gaps, and implement action plans
• Identify underperformance at both the individual and location level and proactively implement corrective strategies

• Directly manage, coach, and develop Spa Managers and leadership teams across assigned locations
• Create a culture of accountability, follow‑through, professionalism, and performance ownership
• Conduct regular coaching sessions, performance evaluations, and development planning
• Identify high‑potential team members and build succession plans to support organizational growth
• Address performance concerns through structured coaching, feedback, and disciplinary action when necessary
• Lead hiring efforts for key roles while building strong bench strength and scalable leadership structures that support retention, growth, and succession planning across all locations
• Protect and reinforce GMS culture and core values through hiring, coaching, recognition, and accountability

• Champion and enforce the GMS Way as the operational and service standard across all locations
• Ensure every patient interaction is elevated, personalized, and aligned with brand expectations
• Partner with Spa Managers to ensure frontline teams consistently deliver:
  • High‑touch service
  • Seamless patient journeys
  • Clear and professional communication
• Identify gaps in the patient experience and implement corrective actions through coaching, training, and process improvement
• Serve as the escalation point for complex patient concerns and service recovery situations

• Ensure consistent adoption and execution of all training programs, onboarding processes, and operational standards
• Partner with the Patient Experience Manager to maintain high‑quality onboarding and ongoing development across all roles
• Reinforce CRM, POS, EMR, communication, and operational standards across locations
• Drive ongoing coaching, skills development, accountability, and real‑time feedback
• Monitor training effectiveness and adjust strategies based on performance trends and business needs
• Lead teams through operational changes, new initiatives, and process implementation with strong communication and follow‑through

• Ensure all locations operate in alignment with company policies, procedures, operational standards, and compliance requirements
• Maintain operational discipline surrounding:
  • Scheduling optimization
  • Inventory management
  • M…