Digital Marketing Manager

National Corporate Housing looking for an experienced Digital Marketing Manager. We are looking for someone who will support the overall National Brand & Marketing Strategy by developing the marketing technology strategy and driving execution for National in collaboration with Internal Salesforce CRM Teams, Ops Teams, Creative Services, and other Internal Marketing Managers.

The Marketing Automation & Website Manager is responsible for building and optimizing digital marketing journeys and web experiences that engage prospects, nurture leads, and support sales pipeline growth. This role manages the execution of campaigns across the Salesforce Marketing Cloud Core platform and the Kentico CMS, ensuring that the brand delivers seamless and personalized digital experiences. A critical thinker and data-driven decision maker, this individual partners closely with the Content Marketing Manager, Lead Generation Manager, and Marketing Operations Manager to execute coordinated campaigns, manage digital assets, and deliver insights from marketing analytics.

The ideal candidate has expertise in marketing automation, web content management, analytics, and digital personalization—along with a passion for delivering great user experiences and measurable impact.

• Design and execute multi-channel digital marketing journeys in Salesforce Marketing Cloud Core
• Develop and maintain automated email workflows for nurturing, onboarding, re‑engagement, and retention
• Implement segmentation, dynamic content, and personalization strategies using first‑party and behavioral data
• Ensure timely QA and deployment of digital campaigns
• Own the execution and updates of web content using Kentico Experience CMS
• Partner with Content Manager to publish blogs, landing pages, and resources optimized for SEO and UX
• Work with development resources and IT to manage site enhancements, technical performance, and personalization features
• Monitor and improve web performance and content engagement across key audiences

• Track and report on campaign KPIs, including open/click rates, conversions, and engagement across digital channels
• Provide actionable insights to improve digital content, email campaigns, and user journeys
• Leverage tools like Google Analytics, Salesforce dashboards, Power BI, and Kentico Experience analytics for real‑time and trend reporting
• A/B test content, layouts, and send strategies to optimize performance

• Collaborate with the Content and Lead Gen teams to publish and schedule organic social content
• Monitor social performance and engagement trends to refine publishing strategies
• Explore and integrate AI‑powered tools for personalization, campaign optimization, and content distribution
• Stay current on emerging digital marketing trends and tools to drive innovation

• Deep experience with marketing automation platforms, especially Salesforce Marketing Cloud
• Strong understanding of CMS platforms, especially Kentico, including user permissions, module editing, and web publishing best practices
• Proficiency in HTML5 and CSS
• Data‑driven mindset with strong analytical skills and experience in reporting across marketing channels
• Excellent understanding of lead nurturing, scoring, segmentation, and journey mapping
• Highly collaborative with strong communication and project management skills
• Detail‑oriented, organized, and able to manage multiple projects simultaneously
• Passion for optimizing digital experiences through testing, analysis, and personalization

• 7+ years of experience in B2B Marketing Automation and Technology.
• Experience in an integrated marketing function with deep Salesforce CRM, Marketing Cloud, Digital Asset Management, HTML, and Kentico CMS experience preferred
• Minimum: BS/BA degree in business, marketing, technology or similar

National Corporate Housing is a multi‑brand, global leader in providing temporary housing program management for global business travel and corporate relocations. National is one of the largest providers of temporary housing around the globe. Guided by our vision to be the most admired…