Digital Merchandiser

Overview

The Digital Merchandiser is responsible for driving online sales performance through strategic product positioning, optimized discovery, and data-driven merchandising initiatives. This role owns the accuracy, presentation, and performance of the online product catalog, ensuring all product attributes, taxonomy, and digital assets meet brand, merchandising, and customer experience standards. This position leads ongoing analysis of site performance, including product, category, and customer behavior metrics to inform merchandising strategies and continuous optimization.

In collaboration with marketing and merchandising partners, the Digital Merchandiser executes seasonal and campaign-driven merchandising strategies, ensuring the right product assortments, storytelling, and timing to support business goals and brand priorities.

• Own assigned product categories, leading visual merchandising strategies that deliver an intuitive, visually compelling shopping experience aligned to sales objectives and featured campaigns.
• Manage the online product catalog for select categories, including new product setup in close partnership with copywriting and photography teams to ensure timely, accurate product copy and imagery. Build and maintain category structures that support merchandising, marketing, and organizational goals.
• Analyze website performance on a weekly and monthly basis to uncover opportunities, understand customer behavior, optimize product placement, and improve conversion rates. Leverage reporting and analytics to evaluate category and product performance, delivering actionable insights and recommendations to management and merchant partners with a focus on revenue growth and conversion lift.
• Moderate and manage customer reviews and product-related inquires across all product categories to ensure accuracy, brand alignment, and a positive customer experience.
• Provide link creation, validation, and ongoing support for the email and marketing teams across all email, SMS, and social media campaigns.
• Curate, manage, and maintain user-generated content (UGC) across the website to enhance product storytelling, credibility, and customer engagement.
• Create, maintain, and optimize upsell and cross-sell product carousels across product detail and category pages to increase average order value.
• Monitor industry trends, competitive landscapes, and emerging digital technologies to continuously evolve merchandising strategies and maintain a competitive advantage.
• Conduct regular site audits to ensure product categories, placements, and content remain accurate, current, and aligned with merchandising standards.
• Plan, execute, and analyze A/B tests to optimize merchandising strategies and improve customer engagement and performance.
• Engage with internal teams, including store and the store operations team to address inquires related to site merchandising.

• Minimum 3+ years of successful digital merchandising experience.
• Successful experience in B2C required.
• Expertise in eCommerce platforms required;
  Salesforce Commerce preferred.
• Expertise in digital merchandising platforms required;
  Salesforce Commerce and Bloomreach preferred.
• Advanced experience in Google Analytics required.
• Excellent analytical skills with the ability to produce complex data into actionable strategies.
• Demonstrated communication and collaboration skills with the ability to influence and engage direct peers and cross-functional partners.
• Demonstrated ability to independently prioritize and manage multiple initiatives with minimal direction in a fast-paced environment.
• Strong aptitude for quickly learning and adopting new tools, platforms, and technologies.
• SEO best practice knowledge, preferred.
• 1+ years experience in fine jewelry experience, preferred.

To be successful as a Digital Merchandiser, an individual must exhibit strong analytical and strategic thinking skills, enabling them to interpret complex data and translate it into actionable merchandising strategies. They should possess excellent communication and collaboration abilities, allowing them to effectively engage with cross-functional…