Marketing & Events Specialist

Marketing and Events Specialist

Position within the Education Abroad Office that supports marketing, communications, and recruitment of students to undergraduate and graduate abroad opportunities.

Columbia, S.C.
Full Time – 37.5 hours per week
Monday through Friday, 8:30 a.m. – 5:00 p.m. (flexible schedule required)

State Pay Range: G09
USC Market Range: $52,526 – $65,658 – $78,789
Anticipated Hiring Range: $52,526 – $58,000

• Outreach and Event Management – create and manage a comprehensive student recruitment plan; collect and analyze recruitment data; identify new recruitment avenues; develop targeted outreach for special programs such as exchange and instructor‑led courses; manage the Education Abroad Fair and coordinate participation in university events.
• Social Media and Digital Marketing – oversee the office’s presence on relevant social media platforms; develop a 12‑month content calendar; monitor engagement metrics and adjust strategies; manage the EAO website; support graphic design efforts and annual reporting.
• Peer Ambassador Management and Alumni Engagement – hire, train, and support peer ambassadors; oversee ambassador activities; plan and support alumni returnee initiatives.
• Student Support – design and deliver workshops, presentations, and resources covering all phases of the abroad experience (outreach, application, pre‑departure, re‑entry, etc.).
• Partner Relations Management – coordinate schedules for campus visits by partners; represent EAO at university functions; develop and maintain key relationships with strategic campus partners.

• Bachelor’s degree in a related field and at least 2 years of related experience, or an equivalent combination of education, training, and experience.
• Experience living, working, or studying abroad.
• Experience designing and facilitating trainings, workshops, and orientation sessions.
• Advanced degree (preferred).
• Strong independent judgment, planning, and decision‑making skills.
• Excellent written, oral, and interpersonal communication skills.
• Ability to handle confidential and personal information with discretion.
• Strong computer and presentation skills.

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Payable Holidays – 13 days (including extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities
• Sick Leave and Annual Leave

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/ AIDS status, military status, national origin, pregnancy, race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.