Sales Manager

Henderson Roofing is a growing residential exterior company serving homeowners throughout Connecticut and Rhode Island. We specialize in roofing, siding, windows, doors, and gutters, with a reputation built on delivering an exceptional customer experience and standing behind our work.

As we continue expanding into new markets and growing our sales organization, we are looking for a strong Sales Manager who can develop people, drive performance, and help us build a sales team capable of scaling with the company.

Culture is critical at Henderson Roofing. We believe how we achieve results matters just as much as the results themselves. We are looking for a leader who holds high standards, leads by example, develops their people, and contributes positively to the team around them.

The Sales Manager will lead a growing team of Project Advisors selling residential exterior remodeling projects across Connecticut and Rhode Island.

This is not simply a sales management position focused on reviewing numbers. We need a leader who understands residential exterior sales, knows how to coach salespeople in the field, and can build the accountability, training, and processes required for consistent performance.

The right candidate will be equally comfortable on the roof, at the kitchen table, and in the truck alongside our Project Advisors - coaching in real time, reinforcing the sales process, analyzing performance, and holding the team accountable to results.

You will be based primarily out of our main office in Griswold, CT, while regularly supporting Project Advisors and field offices throughout Connecticut and Rhode Island.

Lead & Develop the Sales Team

• Manage, coach, and develop a growing team of Project Advisors.
• Establish clear expectations around activity, sales performance, customer experience, and professionalism.
• Conduct regular one-on-one coaching, team meetings, ride-alongs, and field training.
• Identify performance gaps and create actionable coaching plans.
• Develop top performers while addressing underperformance quickly and constructively.
• Help recruit, onboard, and ramp new Project Advisors as the company grows.
• Build future leaders within the sales organization.
• Own sales performance across assigned markets and territories.
• Monitor key sales metrics including issued leads, appointments, close rate, average sale, revenue, financing, cancellations, and individual advisor performance.
• Use data to identify trends and opportunities for improvement.
• Establish consistent sales forecasting and pipeline management.
• Hold Project Advisors accountable to established goals and KPIs.
• Partner with company leadership to establish sales targets and strategies for continued growth.

Strengthen the Sales Process

• Ensure consistent execution of Henderson Roofing's sales process.
• Coach Project Advisors on discovery, inspection, product presentation, solution development, objection handling, financing, and closing.
• Maintain strong knowledge of residential exterior products and installation practices.
• Identify opportunities to improve sales tools, training, processes, and technology.
• Ensure the team accurately represents the company, our products, warranties, and capabilities to homeowners.

Protect the Customer Experience

Sales growth cannot come at the expense of the customer.

The Sales Manager will ensure Project Advisors set clear expectations and sell projects that can be successfully delivered by our production teams.

This requires strong collaboration with Marketing, Production, Customer Experience, Finance, and company leadership to create a seamless experience from the initial appointment through project completion.

Culture is one of the most important responsibilities of this role. We are looking for someone who:

• Leads by example.
• Holds themselves and others accountable.
• Communicates directly and respectfully.
• Coaches rather than simply manages.
• Recognizes and develops high performers.
• Addresses problems instead of allowing them to linger.
• Maintains high standards without creating unnecessary drama.
• Puts the success of the team and company ahead of individual ego.
• Brings energy, professionalism, and consistency to the organization.

Required

• Experience managing and developing a residential home improvement sales team.
• Strong knowledge of residential exterior remodeling, including roofing and related exterior products such as siding, windows, doors, and gutters.
• Demonstrated success leading salespeople and improving individual and team performance.
• Strong understanding of in-home residential sales.
• Ability to coach salespeople through the entire sales process.
• Experience managing sales KPIs, pipelines, forecasting, and performance expectations.
• Strong communication and leadership skills.
• This is not a desk job. The successful candidate will be committed to spending multiple days each week in the field riding with and coaching Project Advisors throughout Connecticut and Rhode Island.
• Ability to travel…