Data Audience Manager

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Are you an experienced online panel or community manager, ready to take on a strategic, impactful role in one of the most exciting platforms in the industry?

Do you want to join a dynamic and ambitious team, driven by technology, marketing, and media?

Join our MeMo² team in Groningen in the role of Audience Manager for our THX. platform!

At MeMo² – a leader in cross-media effect tracking and effect attribution – we work daily with international clients to provide data-driven insights for top brands. We combine analytics, data science, and tracking tools to give global advertisers control over their commercial success. As part of Kantar, we leverage extensive industry expertise and innovation, serving markets across the UK, Netherlands, France, Belgium, and Germany.

THX. is our innovative platform designed to provide unparalleled cross-media insights. Currently successfully live in several key markets, we are expanding rapidly and need an Audience Manager to lead, grow, and optimize the platform’s engagement, recruitment, and retention strategies across EMEA. Join us as we build a sustainable, global platform that serves brands with the data they need to thrive.

As the Audience Manager at MeMo², you will be the driving force behind our THX. community’s engagement and growth. You’ll lead strategies that build and retain high-quality users across multiple countries while optimizing user experience and ensuring long-term platform profitability. You’ll work closely with internal stakeholders and external partners, applying data-driven insights to manage recruitment, retention, and budget strategies.

• Budget Management: Strategically manage and optimize a large-scale budget across five THX. countries to ensure cost-effective user recruitment and retention.
• International Expansion: Develop and execute audience-building strategies for emerging markets, adapting to local market nuances.
• Recruitment Strategy: Design and implement innovative user recruitment strategies leveraging both online and offline channels.
• Team Leadership: Lead and mentor a growing team responsible for communications with the THX audience, ensuring a high-performance culture.
• Retention & Engagement: Optimize user incentives and retention strategies to enhance long-term user engagement. Test and analyze incentive structures to improve platform stickiness.
• Automation: Standardize and automate internal reporting processes (costs, growth, and development), including CRM and marketing automation systems.
• Data-Driven Insights: Monitor and interpret audience performance data using tools like PowerBI, providing actionable insights to drive platform optimization.
• Quality Assurance: Oversee and enhance the quality of client deliveries, ensuring a seamless user experience through monthly quality checks and consistent platform improvement.
• Strategic Long-Term Thinking: Shift focus from immediate recruitment to long-term retention, aiming to reduce reliance on external partners and build a sustainable user acquisition and retention model.
• Technology & Innovation: Constantly evaluate and optimize tools, technologies, and processes for better scalability and efficiency in managing THX’s audience.

• Experience (5+ years) in Audience Management/Panel Management.
• Expertise in managing and optimizing large budgets for cost-efficient user acquisition and retention.
• Strong negotiation skills for managing contracts and fostering sustainable audience partnerships.
• Proven leadership in cross-functional teams (collaborating with product, tech, research, and marketing) to align audience strategies with business objectives.
• Solid project management skills to oversee multi-stakeholder initiatives and ensure successful execution.
• Great communication skills in English to convey complex ideas to both technical and non-technical teams, while advising senior management with…