Trade Development Manager

The Advocate Group is proud to be exclusively partnering with Monster Energy as the brand continues its next wave of explosive growth across Europe, hiring for a Trade Development Manager in Groningen, Netherlands.

As the Trade Development Manager, this is far more than a traditional “visit stores and take orders” role; it’s about making a real commercial impact.

You will take full ownership of your territory, building a strong Monster presence across the independent convenience channel. Your focus will be on driving distribution, increasing visibility, improving availability, securing additional space, and delivering impactful in-store activations.

This is a fast-paced, high-energy field-based role where resilience, accountability, and consistency are essential. You’ll see the direct impact of your work in-store every single day.

The Role:

Winning new independent retail accounts and expanding product distribution across your territory

Increasing product facings, improving product mix, and maximising cold availability in-store

Delivering standout in-store execution through impactful POS materials and secondary displays

Bringing promotional activity to life to help drive sales and increase the rate of sale

Building strong relationships with distributor partner sales teams, providing support and training where needed

Providing real-time feedback and market insight to support wider business strategy

Managing daily activity, reporting, and administration in line with company expectations and standards

About You:

You may already have FMCG or field sales experience and be looking for the opportunity to represent a bigger brand with greater autonomy and ownership

You could come from a retail, convenience, hospitality, or on-trade background and be ready to take the next step into your first field sales role

You bring high energy, drive, and a competitive mindset

You are confident in building relationships and influencing customers through strong selling skills

You are comfortable working independently and taking ownership of your performance and targets

You demonstrate resilience, adaptability, and a solution-focused approach

You hold a full driving licence and are comfortable with driving

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

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