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Lead Generation Coordinator
Job in
Groveport, Franklin County, Ohio, 43195, USA
Listed on 2026-08-11
Listing for:
Forward Air Corporation
Full Time
position Listed on 2026-08-11
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
- Post and maintain driver job listings across major job boards, social media, and niche websites.
- Execute CDL driver sourcing efforts, including resume searches, database sourcing, and outreach.
- Support bulk outreach and drip campaigns (email and/or text) to engage prospective drivers.
- Assist in creating and updating recruitment marketing content, including job ads, emails, and social posts.
- Develop basic graphic assets and marketing copy to support recruitment campaigns.
- Monitor job postings and campaigns to ensure accuracy and consistency across platforms.
- Execute paid search and social media campaigns in support of recruitment efforts.
- Track and report on basic campaign performance metrics (e.g., clicks, applications, open rates).
- Manage and update job feeds and assist in troubleshooting posting issues.
- Coordinate with vendors and job boards to ensure job visibility and performance.
- Support social media efforts by scheduling and posting recruiting-related content.
- Assist with employer brand project initiatives related to driver and corporate recruiting.
- Maintain marketing assets and materials in support of recruitment teams.
- Support recruiting and marketing teams with ad hoc creative projects and campaign execution.
- Maintain supervision of inventory for employee clothing, gifts, and promotional items for job fairs, engagement events, etc.
- All other duties as assigned to meet evolving business needs.
- Post and maintain driver job listings across major job boards, social media, and niche websites.
- Execute CDL driver sourcing efforts, including resume searches, database sourcing, and outreach.
- Support bulk outreach and drip campaigns (email and/or text) to engage prospective drivers.
- Assist in creating and updating recruitment marketing content, including job ads, emails, and social posts.
- Develop basic graphic assets and marketing copy to support recruitment campaigns.
- Monitor job postings and campaigns to ensure accuracy and consistency across platforms.
- Execute paid search and social media campaigns in support of recruitment efforts.
- Track and report on basic campaign performance metrics (e.g., clicks, applications, open rates).
- Manage and update job feeds and assist in troubleshooting posting issues.
- Coordinate with vendors and job boards to ensure job visibility and performance.
- Support social media efforts by scheduling and posting recruiting-related content.
- Assist with employer brand project initiatives related to driver and corporate recruiting.
- Maintain marketing assets and materials in support of recruitment teams.
- Support recruiting and marketing teams with ad hoc creative projects and campaign execution.
- Maintain supervision of inventory for employee clothing, gifts, and promotional items for job fairs, engagement events, etc.
- All other duties as assigned to meet evolving business needs.
- Education:
Undergraduate degree in Marketing, Communications, Business, or related field from an accredited college or university. - Experience:
Prior experience in marketing, recruiting, or communications preferred (internships included). - Strong written communication skills with the ability to create clear, engaging content.
- Experience or familiarity with social media platforms and job boards (Indeed, Facebook, etc.)
- Basic understanding of digital marketing concepts (email campaigns, social media, online ads, conversion rates/performance).
- Detail-oriented with strong organizational and time management skills.
- Proficiency in Microsoft Office; familiarity with design and digital asset tools (Canva, Adobe Creative Suite, etc.)
- Working experience with Google Analytics and other web analytics tools preferred.
- Previous experience with social and email tools such as Hootsuite and Constant Contact, marketing automation, and/or web development preferred.
- Awareness of industry benchmarks, best practices, market trends, competitor activity analysis and brand reputation/sentiment analysis.
- Demonstrated discretion and confidentiality in handling and protecting sensitive information.
- Technical:
Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.) - Environment:
Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.
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