Sales Manager

We are seeking a Sales Manager to lead national sales strategy and develop a high-performing team of National Account Managers across Canada.

This role is responsible for driving revenue growth across major retail and ecommerce customers, including large-scale national accounts representing significant annual revenue. You will set direction, build team capability, and ensure consistent execution through your team.

You will operate as a player‑coach, combining leadership oversight with direct ownership of select key accounts. This is a high‑impact role requiring strong commercial acumen, strategic thinking, and the ability to drive results in a complex, cross‑functional environment.

• Lead, coach, and develop a team of National Account Managers across Canada
• Set clear expectations and drive accountability to sales targets, KPIs, and execution standards
• Provide ongoing direction to your team on how to grow and develop customer accounts
• Conduct regular business reviews, pipeline discussions, and performance check‑ins
• Build team capability through coaching, feedback, and development planning
• Partner with leadership on territory design, resourcing, and hiring

• Contribute to and execute national sales strategy and annual operating plans
• Translate strategic priorities into clear, actionable plans across accounts and channels
• Ensure alignment across retail and ecommerce channels to drive overall business growth
• Monitor market trends, competitive activity, and customer dynamics to inform decisions
• Partner cross‑functionally with product, marketing, supply chain, and procurement teams

• Lead and grow select key national and ecommerce accounts
• Guide National Account Managers on account strategy, growth plans, and customer engagement
• Oversee joint business planning, pricing strategy, negotiations, and promotional planning
• Identify opportunities for distribution expansion, category growth, and ecommerce performance
• Ensure consistent and profitable growth across both directly owned and team‑managed accounts

• Own forecasting accuracy across accounts and overall team performance
• Track and analyze key metrics including revenue, margin, forecast accuracy, and account growth
• Provide regular insights and recommendations to senior leadership
• Ensure disciplined execution of national programs and in‑market initiatives

• 7–10+ years of progressive sales experience in consumer goods, retail, or durable goods
• Proven experience leading and developing high‑performing sales teams, ideally National Account Managers
• Demonstrated ability to set direction and drive execution of account growth strategies across multiple regions
• Strong experience managing national accounts in Canada, including pricing, negotiations, and joint business planning
• Experience managing e‑commerce or omnichannel business, with a solid understanding of online retail dynamics
• Strong commercial and financial acumen, with the ability to interpret data, manage forecasts, and make margin‑driven decisions
• Ability to operate in a player‑coach capacity, balancing leadership responsibilities with direct account ownership
• Strong cross‑functional leadership skills, with experience aligning stakeholders to deliver business results
• Confident communicator with the ability to influence internal teams and external partners
• Ability to manage complexity, balance competing priorities, and deliver results in a fast‑paced environment
• Experience working with or selling into the US market is considered an asset
• Appliance industry experience and knowledge of the Canadian retail landscape is considered a strong asset

• Lead national sales strategy across key Canadian retail and ecommerce customers
• High‑impact leadership role with visibility to senior leadership
• Opportunity to shape team performance, structure, and long‑term growth strategy
• Collaborative, fast‑paced environment with strong cross‑functional partnership
• Hybrid work arrangement: 2 days remote, 3 days in office
• Competitive salary and bonus potential of 25% of annual salary
• Comprehensive benefits package, including…