Finance Manager

Responsibilities

Financial Planning and Analysis: In partnership with the CEO, develop and implement financial strategies, plans, and policies to drive business growth and profitability and allow each department to operate in the most organized way. Determine realistic goals and establish financial controls to maintain maximum productivity. Lead the annual budgeting and forecasting process, ensuring alignment with the company’s strategic objectives. Work cross‑functionally with department leaders to develop budgets, monitor spending, and provide regular updates on financial performance against the plan.

Conduct financial analysis, performance monitoring, and variance analysis to identify areas for improvement and optimization. Allocate company funds accordingly to ensure each department can function at an optimal pace. Support negotiations for investments, mergers and acquisitions, and the establishment of new divisions within the company.

Financial Reporting and Compliance: Oversee the preparation of accurate and timely financial reports, including income statements, balance sheets, and cash flow statements. Ensure compliance with accounting principles, regulatory requirements, and taxation laws. Coordinate with external auditors for the annual audit process and manage relationships with financial institutions, investors, and stakeholders. Drive continuous improvement through process optimization, automation, and the implementation of effective internal controls to enhance efficiency, accuracy, and scalability across the finance function.

Treasury and Cash Management: Manage cash flow, liquidity, and working capital to support operational needs and investment requirements. Optimize capital structure, debt financing, and investment decisions to maximize returns and minimize risks. Monitor and mitigate financial risks, including foreign exchange risk, interest rate risk, and credit risk. Develop and maintain short‑ and long‑term cash flow forecasts, providing actionable insights to support liquidity management, strategic decision‑making, and capital planning.

Team Leadership and Development: Determine the future size and structure of the finance organization to support the business and communicate results and areas of focus to stakeholders in a clear, understandable manner. Foster a culture of accountability, integrity, and continuous improvement within the finance department and across the organization. Promote cross‑functional collaboration and communication to achieve organizational goals and objectives. Own payroll through partnership with an external bookkeeper and People & Culture.

Accounts Receivable & Cash Collections: Manage the full accounts receivable cycle, including reporting, payment application, collections follow‑up, and account reconciliation. Monitor aging reports and proactively resolve outstanding balances to support healthy cash flow. Partner with internal teams and customers to address billing inquiries, improve payment timelines, and maintain positive client relationships. Support the development and continuous improvement of AR processes, controls, and reporting appropriate for a growing startup environment.

Hiring Range: $85,000 – $110,000 CAD + Bonus

5 or more years of experience in leadership positions within a company’s financial department.

University degree in business administration, accounting, and/or finance and accreditation as a CPA.

Demonstrated experience in executing sales and operational strategies that drive revenue growth, market expansion, and cost reductions.

Excellent communication, negotiation, and presentation skills.

Strategic thinker with a results‑oriented mindset and a passion for driving positive environmental impact.

Experience in a startup or scaleup environment.

Ability to work both strategically and tactically.

Friendlier is a trusted reuse partner for campuses, food service operators, and institutions across North America, delivering turnkey reusable packaging systems that simplify the shift away from single‑use packaging. Our model combines durable packaging, digital tools that support engagement and environmental impact tracking, and reliable collection and sanitization services to keep containers in active circulation while reducing operational burden. Founded in Canada, Friendlier has grown from a local solution to a national presence across the country and recently into the United States, continuing to support organizations seeking practical, scalable ways to reduce single‑use waste through systems that integrate seamlessly into everyday operations.