Vice President, Sales

At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:

• RRSP-matching program to help you save for retirement
• A commitment to work-life balance
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee product credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites
• Professional development opportunities including mentorship and leadership development

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.

As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.

Get an inside look at what it’s like working at Sleeman Breweries by following @Life At Sleeman  on Instagram

The Vice President, Sales is a senior enterprise leader responsible for shaping and executing Sleeman Breweries’ national sales strategy to deliver sustainable revenue growth, strong market execution, and long‑term brand health. This role leads and inspires a complex, multi‑channel sales organization by setting clear strategic direction, strengthening customer partnerships, driving consistent execution across channels, and building a high‑performing leadership team aligned to enterprise priorities and brand growth objectives.

Working in close partnership with Marketing, Supply Chain, Finance, Human Resources, and the executive team, the Vice President translates corporate strategy into disciplined, measurable commercial outcomes—balancing strategic vision with operational excellence to drive near‑term performance while building capability, structure, and leadership depth for future growth within a regulated and highly competitive environment. This role offers flexibility in work location within Canada;

however, frequent travel (approximately thirty percent of the time) is required, including regular time in Guelph, Ontario and across markets, regions, and channels across Canada.

• Define and execute the national sales strategy in alignment with corporate objectives and brand priorities
• Translate enterprise strategy into clear sales goals, operating plans, and execution frameworks
• Lead annual and longer‑term commercial planning, including channel strategy and portfolio priorities
• Provide strategic insight and leadership as a trusted contributor at the executive table
• Ensure strong strategic execution to support brand strength and regional growth across Canada

• Own national sales performance across revenue, volume, margin, and trade investment effectiveness
• Establish and maintain performance metrics, scorecards, and operating rhythms to track results
• Drive disciplined forecasting, demand visibility, and performance management practices
• Ensure consistent and effective execution across regions, customer segments, and sales channels

• Build and sustain senior‑level relationships with key customers and strategic partners
• Lead national account strategy, commercial negotiations, and joint business planning
• Ensure differentiated go‑to‑market strategies by channel, aligned to customer and brand needs
• Represent the Sales function in key customer, industry, and commercial forums

• Lead, coach, and develop a high‑performing national sales leadership team
• Clarify roles,…