Brand Activation Manager

Brand Activation Manager

Job Location s:
Gulf Shores, AL, 36542, US.

Market Manager

The Market Manager position is a fast-paced position responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions for an assigned market. This position is responsible for the final interviewing and hiring of the BA team, managing all aspects of their training and development, as well as ensuring completion of all reports/deliverables, and overall performance to the goals and metrics of the program.

Focus is on building client relationships and driving measurable activation results through outstanding activation execution.

Job Will Remain Open Until Filled

• Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
• Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
• Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews
• Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary
• Develop employees for career advancement and succession planning

• Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships
• Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges
• Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions
• Conduct weekly conference calls with DM to communicate program updates and strategic priorities
• Manage budget for assigned geographic area to maximize revenue and profit and lower workman’s compensation claims by enforcing a safe work environment
• Additional responsibilities as assigned by one's supervisor or other manager related to the position/department

• Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.

• Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Efficient tactical support on BA process, day to day business needs, and administrative support.
• Communicate daily/weekly with BAs through Whats App. Conduct weekly conference calls with local team to communicate program updates and strategic priorities.

Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources.

May delegate work of others and provide guidance, direction and mentoring to indirect reports.

• Travel and Driving are essential duties and function of this job
• Travel up to 50%

Education Level: (Required):
Bachelor's Degree

Field of Study/Area of Experience – 2-4 years of experience

• Experience in the alcohol or beverage industry
• Experience working in an agency, retail, CPG or CE environment

• Team player; works collaboratively with others.
• Able to work in a fast-paced, results-driven environment.
• Able to be nimble in ambiguity; be open to change; embrace innovative ideas.
• Able to communicate effectively through various methods while appropriately tailoring the message to the audience.
• Ability to work independently while managing multiple tasks and deadlines.
• Proven success in the execution and evaluation of sampling programs.
• Experience with recruiting, interviewing, and training Brand Ambassadors.
• Experienc…