Copywriter

Here is the updated JD with  2–4 years experience :

Job Description – Copywriter (Luxury Watch Brand – Rotoris)
Position:  Copywriter
Department:  Marketing / Branding

Location:

Gurugram

Experience:

2–6 Years  (Luxury / Fashion /Watch/ Lifestyle preferred)

Role Overview
We are seeking a creative and detail-oriented  Copywriter  to develop premium and engaging content that reflects the sophistication and elegance of our luxury watch brand. The role involves crafting compelling copy across digital and offline platforms to strengthen brand identity and customer engagement.

Key Responsibilities
Write high-quality copy for  website, product descriptions, advertisements, social media, emailers, and campaigns
Develop  luxury-tone storytelling  highlighting craftsmanship, exclusivity, and design
Collaborate with  design and marketing teams  for campaign ideation
Create  taglines, headlines, and promotional scripts
Ensure  brand voice consistency  across all channels
Proofread and edit content for grammar, clarity, and premium quality
Conduct  market and competitor research  for creative inputs
Required Skills
Excellent  English writing and editing skills
Strong understanding of  luxury branding and premium communication tone
Creativity with attention to detail
Basic  SEO knowledge  is an advantage
Ability to manage multiple deadlines efficiently
Exposure to  fashion, lifestyle, or luxury product writing  preferred
Qualifications
Bachelor’s degree in  English, Journalism, Marketing, or related field
Portfolio of writing samples is mandatory