Creative Lead

Creative Lead

Location:

[Gurugram / On-site ]
Industry: D2C / Health & Wellness

Role Overview We’re looking for a  Creative Lead  who can own end-to-end creative output for a performance-driven marketing team. This role is responsible for delivering  high-volume, high-quality, on-time creatives  that directly improve platform performance (CTR, Hook Rate, Hold Rate, CVR).
If you understand that creativity is the biggest growth lever in paid marketing, this role is for you.

What You’ll Own  Translate marketing briefs into sharp, performance-driven creative direction.
Build structured creative systems: briefing templates, review cadence, trackers, version control, asset libraries.
Ensure platform-optimized creatives across:
Meta
Google
You Tube
Marketplaces
Website & CRM (where required)
Be hands-on when needed — this is not a purely managerial role.
Lead daily/weekly standups to manage bandwidth, deadlines, and escalations.
Provide clear, actionable feedback to reduce iterations and improve quality.
Partner with the performance team to convert data into creative learning loops.
Maintain strict brand adherence across typography, colors, layouts, tone, and consistency.

What We’re Looking For  3–6 years of experience in creative/design leadership in D2C, e-commerce, or performance-heavy brands.
Strong command of visual and text-based ad creatives.
Deep understanding of:
CTR
Hook Rate
Hold Rate
Performance-led creative optimization
Strong project management and prioritization skills.
Ability to scale output without compromising quality.

What “Great” Looks Like in 30 Days  Creative tracker + workflow is structured and predictable.
Output volume increases without quality drop.
Performance improves through systematic learning loops.
Fewer delays, fewer reworks, tighter execution.

Please share your CV to hrlth.