Content Writer

Position: Content Writer- Troovy
Location:

Gurugram
Company:  Troovy
Troovy is a new-age kids’ snacks brand built on a simple belief, healthy snacks don’t have to be boring. Imagined by kids and trusted by parents, we’re building a brand that sits at the intersection of taste, trust, and storytelling.
We’re looking for a  Content Writer  who can help us shape how Troovy shows up across digital, packaging, campaigns, and culture.
This is not just a writing role. It’s a brand-building role.

What you'll work on
Social-first content (Instagram, Reels scripts, launches, campaign narratives)
Website and product copy
Packaging and on-pack messaging
Emailers and performance ad copy
Founder storytelling and PR narratives
Contributing to campaign concepts with the creative team

Who are you?
2-3 years of experience in content, copywriting, or brand storytelling
Strong understanding of digital culture and social media language
Able to write sharp, conversational copy that feels human (not corporate)
Comfortable switching between fun, witty, emotional, and informative tones
Bonus:
Experience in D2C, FMCG, or consumer brands

You should be someone who:
Notices good copy in the wild
Understands how parents think
Knows how to make “healthy snacks” sound interesting
Can turn a small idea into a big narrative

What you'll work on
Work directly with founders and leadership
Build a fast-growing consumer brand from the inside
See your work go live across campaigns, packaging, and product launches
Be part of shaping a new category in kids’ food