Job Description & How to Apply Below
Freshly is revolutionizing fresh produce and groceries retail in India, delivering high-quality, fresh and clean grocery to your doorstep in minutes. Backed by renowned venture capitalists, founders, and angels in India, Freshly is redefining the quick supply chain. The company prides itself on offering not only speed but also consistent product freshness, quality and transparency for its customers.
The Role
We are looking for a Manager - Community Marketing who thrives at the intersection of hospitality and high-growth marketing. You won’t just be "running events"; you will be the chief storyteller of our brand in the heart of the societies we serve. You are responsible for ensuring every resident's first touchpoint with Freshly—whether it’s a surprise gift at their door or a tandoori tea at our pop-up—is unforgettable.
What you’ll do:
Lead Society Takeovers: Orchestrate end-to-end community activations, from morning gift-drops to weekend pop-up experiences.
Be the Expert Voice: Educate residents on our "Freshness Timeline" and unique "Real Image" technology with passion and clarity.
Sensory Storytelling: Manage live sampling and "Taste Challenges" (like our fresh curd, bread and butter and stone-ground atta) to prove our quality difference.
On-Ground Operations: Own the setup, logistics, and training & coordination of the team for pop-up stalls in premium gated societies.
Community Growth: Manage society-specific Whats App "Concierge" groups to build trust, handle feedback, and drive recurring habit formation.
Feedback Loop: Capture direct customer insights to help the founders refine the product roadmap and private label offerings.
Who you are:
The "Host" Energy: You are a natural people-person who can engage a skeptical resident and turn them into a brand advocate within minutes.
Proven Experience:
You have previously led on-ground events, society activations, or BTL marketing campaigns (Required).
Gurgaon Resident: You know the pulse of Gurgaon’s mass-affluent societies and are comfortable with local travel.
Quality Obsessed: You genuinely care about food quality and can explain the difference between "warehouse-stored" and "farm-fresh" produce.
Flexible & Gritty: You understand that the best marketing happens when the community is at home—which means being on-ground during evenings and weekends.
What you’ll get:
Founding Team Exposure: Work directly with ex-Blinkit and ex-Otipy leaders to build a new category in Indian retail.
Career Velocity: A front-row seat at a Seed-stage startup where your work directly impacts our growth metrics and fundraising.
A Meaningful Mission: The chance to move the needle on how millions of Indians eat every day.
Competitive Compensation: Stipend/Salary + performance-linked incentives based on community growth.
How to apply:
Send you resume to kuldeepe
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