Copywriter

Who We Are

Purpose Built Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

Hybrid
- Gurnee, Illinois

We are seeking a highly motivated Copywriter to join the Home Shine Studios team within Purpose Built Brands. Home Shine Studios is PBB’s internal creative agency that creates breakthrough communication for PBB’s portfolio of consumer and commercial brands. See our reel.

The ideal candidate will be responsible for delivering impactful concepts and crafting strategic copy solutions across traditional, digital and social channels for a variety of CPG brands.

• Deliver copy across a variety of campaigns and projects that reflects the brand positioning.
• Establish/expand brand tone of voice and bring it to life across all touchpoints.
• Partner with designers to concept and refine creative executions.
• Interpret creative briefs and deliver original copy solutions that are on strategy.
• Deliver complex ideas in a clear, concise and engaging way.
• Write scripts, supers and captions for video content.
• Generate compelling copy that connects with brand audiences across social channels.
• Craft concise and compelling product claims for packaging.
• Simplify product messaging for ecommerce platforms.
• Comfortable working independently and collaborating with team members.
• Displays keen attention-to-detail and upholds all work at the highest standards of quality.
• Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features.
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality.

• 5 years of experience in copywriting with a bachelor's degree in marketing, communications, or a related field.
• A dynamic creative portfolio showcasing a range of projects, including traditional, digital and social content examples.
• Excellent writing, editing and proofreading skills, with a keen eye for details
• Passion for language, ideas and storytelling
• Knowledgeable of digital + social best practices and trends.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Strong communication skills and the ability to present ideas and concepts effectively.

$70,000-$77,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

• PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.
• (This role is primarily remote but requires occasionally working onsite to create packaging mockups and review proofs. Max 2 days/wk onsite.)
• Flexible work options (fully remote, hybrid, onsite)
• Generous paid time off
• Competitive salaries and bonus incentives
• 401K company match
• Competitive medical, dental, & vision insurance
• Pet insurance
• Annual fitness stipend
• Unmatched employee discount on all products
• Summer Hours
• Linked In learning membership

Purpose Built Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.