Copywriter

Company Description Antinorm creates high-performing, multi-tasking products designed to support modern, multi-tasking individuals across India. The company focuses on combining performance, convenience, and efficacy in its offerings. Antinorm’s products are built to keep pace with busy lifestyles and evolving needs. The team values innovation, practical design, and impactful storytelling around its brand. Joining Antinorm means contributing to a growing company that aims to empower customers through thoughtful, results-driven products.

Role Description This is a full-time, on-site Copywriter role based in Delhi. The Copywriter will develop clear, compelling copy for marketing campaigns, website pages, social media, emailers, and other brand touchpoints. The role involves collaborating with marketing, design, and product teams to understand briefs, refine messaging, and maintain a consistent brand voice. Day-to-day tasks include brainstorming campaign ideas, drafting and revising copy, proofreading materials, and adapting content for different channels and audiences.

Qualifications

- Strong writing and copy development skills, including the ability to craft clear, concise, and engaging content for multiple formats.
- Excellent communication skills, including collaboration with cross-functional teams and the ability to interpret creative and marketing briefs.
- Proficiency in proofreading and reviewing copy to ensure accuracy, consistency, and adherence to brand guidelines.
- Understanding of marketing principles and brand storytelling, with exposure to consumer or lifestyle brands preferred.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
- Ability to work on-site in Delhi, manage multiple projects, meet deadlines, and adapt to feedback in a fast-paced environment.
- Familiarity with digital platforms, social media trends, and basic SEO concepts is an advantage.