Art Director - Styling & Fashion

Job Position:  Art Director - Styling & Fashion
Exp:  3 yrs+

Location:

Udyog Vihar, Gurgaon

Who we are:

FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. It was launched in September 2016 with  Fable Street , a premium western wear brand focused on providing the best fit for Indian women and  Pink Fort  — an Indo-western brand reimagining traditional clothing for the woman of today.

Key Responsibilities:

Lead the development of creative concepts and visual storytelling for marketing campaigns, brand shoots, and digital content.
Create mood boards, visual references, and design directions aligned with the brand identity
Plan and direct fashion campaigns, lookbook shoots, and social media content.
Guide set design, props, styling, lighting direction, and overall visual composition
Maintain and evolve the brand’s visual aesthetic and creative standards.
Ensure consistency across website, social media, digital ads, and marketing collaterals.
Work closely with marketing, design, content, and performance marketing teams to deliver engaging visuals.
Lead and guide a team of stylists, producer and editors to consistently delivery high quality on brand creatives while ensuring personal growth goals are being met as well.
Review and approve creative assets such as campaign visuals, social media creatives, and video content.

Qualification &

Experience:

Bachelor’s degree in Fashion Communication, Visual Communication, Graphic Design, Fine Arts, or Mass Communication.
Prior experience in fashion, lifestyle, or e-commerce brands.
Strong portfolio showcasing campaign shoots, fashion editorials, and digital campaigns.
Ability to translate brand strategy into compelling visual narratives.
Strong eye for fashion trends, styling, color palettes, and design aesthetics.